Tag Archives: Book Sales

2 Writing Tips to Show Your Non-fiction Readers You Understand Them

Posted on February 15, 2021 by Joseph C. Kunz, Jr.

Updated September 24, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading →

Posted in Marketing | Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Nonfiction, Reader Needs, Reader Wants, Writing | Comments Off

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading →

Posted in Marketing | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants | Comments Off

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

Updated December 11, 2022 View the full article that goes with this infographic

Posted in Marketing | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants | Comments Off

How to Use Marketing Channels to Drive Book Sales

Posted on June 15, 2017 by Joseph C. Kunz, Jr.

Updated February 7, 2023 Subtitle Combining online and offline marketing channels is vital to selling books long term Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, … Continue reading →

Posted in Marketing | Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media | Comments Off

Understanding the 3-Stages of the Buying Cycle Can Improve Your Book Sales

Posted on May 11, 2017 by Joseph C. Kunz, Jr.

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading →

Posted in Marketing | Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Sales Cycle, Sales Funnel, Shopping | Comments Off

The 5 Basic Ingredients of Successful Book Marketing (Infographic)

Posted on January 18, 2017 by Joseph C. Kunz, Jr.

Updated December 12, 2022 View the full article that goes with this infographic

Posted in Marketing | Tagged Book Marketing, Book Sales, Branding, Infographic, Sell Sheet | Comments Off

The 5 Basic Ingredients of Successful Book Marketing

Posted on November 21, 2016 by Joseph C. Kunz, Jr.

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading →

Posted in Marketing | Tagged Book Marketing, Book Sales, Branding, Sell Sheet | Comments Off

10 Reasons Self-Publishers Should Avoid Selling to Bookstores

Posted on November 14, 2016 by Joseph C. Kunz, Jr.

Updated September 5, 2023 Subtitle Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly Synopsis Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, … Continue reading →

Posted in Self-Publishing | Tagged Amazon, Book Sales, Bookstores, Distribution, Self-Publishing | Comments Off

2 Amazon Marketing Tools to Help Make Your Book a Financial Success

Posted on October 24, 2016 by Joseph C. Kunz, Jr.

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get … Continue reading →

Posted in Marketing | Tagged Affiliate Marketing, Amazon, Author Central, Blogging, Book Marketing, Book Sales, Listmania, Self-Publishing, Tags | Comments Off

4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)

Posted on October 10, 2016 by Joseph C. Kunz, Jr.

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading →

Posted in Marketing | Tagged Book Marketing, Book Sales, Call To Action, Copywriting, CTA, Marketing, Sell Sheet | Comments Off

2 Essential Ingredients That Make a Book Foreword Great

Posted on September 29, 2016 by Joseph C. Kunz, Jr.

Updated December 4, 2022 Subtitle A well-crafted foreword can substantially improve your book sales Synopsis A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your … Continue reading →

Posted in Marketing | Tagged Book Marketing, Book Sales, Credibility, Emotional Connection, Foreword, Motivation, Non-Fiction, Self-Publishing, Writing | Comments Off