Tag Archives: Book Promotion

Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

Share Button
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet | Tagged , , , , , , , , | Leave a comment

Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

Share Button
Posted in Book Marketing, Carnival Of The Indies, Inbound Marketing, Podcast, Sell Sheet, Uncategorized | Tagged , , , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

Share Button
Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

7 Questions To Ask Before Writing Your Book’s Sell Sheet

Click here to download a free PDF of this questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of … Continue reading

Share Button
Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , , | Leave a comment

Do Authors Need A Large Platform?

Introduction It is critical that an author have a well-established platform. But it is not imperative that it be a large platform. In today’s “new-media” world, it is not necessarily about the numbers anymore. It is now about “engagement” with … Continue reading

Share Button
Posted in Audience, Author Platform, Blogging, Book Marketing, Carnival Of The Indies, Platform, Social Media | Tagged , , , , , | Leave a comment

7 Questions To Ask Before Writing Your Book’s Sell Sheet

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction A sell sheet is not as simplistic as it might first appear. It is much more than a … Continue reading

Share Button
Posted in Book Marketing, Media Kit, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

Sell Sheet Terminology For New Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. And having a … Continue reading

Share Button
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Publicity, Sell Sheet | Tagged , , , , , , | Leave a comment

Sell Sheets: A Guide For New Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer … Continue reading

Share Button
Posted in Book Marketing, Inbound Marketing, Sell Sheet | Tagged , , , , , , | 2 Comments

7 Types Of Testimonials: A Guide For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Faked Testimonial I strongly advise against doing this. Readers are very sophisticated, and very tuned-in to what is … Continue reading

Share Button
Posted in Book Marketing, Front Matter, Marketing Plan, Testimonial, Writing | Tagged , , , , , , | Leave a comment