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Tag Archives: Book Marketing
Book Marketing Recipes: The Book’s Foreword (Infographic)
Click on the image to enlarge it. Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheet Worksheet … Continue reading
Posted in Book Marketing, Foreword, Front Matter, Infographic
Tagged Book Foreword, Book Marketing, Foreword, Front Matter, Infographic
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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)
Click on the image to enlarge it. Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Foreword, Preface, … Continue reading
Posted in Audience, Book Marketing
Tagged Audience, Book Buyer, Book Marketing, Reading Audience
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The Introduction (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 10 Reasons That Convinced Me … Continue reading
A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
Click on the image to enlarge it. Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic.
Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Infopgraphic, One Sheet, Self-Publishing, Sell Sheet
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Examples of Great Customer Testimonial Statements
Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a … Continue reading
Posted in Book Marketing, Front Matter, Podcast, Testimonial, Writing
Tagged Book Marketing, Front Matter, Podcast, Testimonials, Writing
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How To Write A Book Foreword: Step by Step (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing How To Write A Book Foreword: Step … Continue reading
Posted in Book Marketing, Foreword, Infographic
Tagged Book Foreword, Book Marketing, Infographic
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How To Use Marketing Channels To Drive Book Sales (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDirect Mail Marketing Vs. Email Marketing: … Continue reading
Self-Publishing Superstars: BookExpo And BookCon 2017
Me and my wife Michele, with COO of IBPA Terry Nathan, at BookExpo/BookCon 2017 at the Javitz Center in New York City. Our newest book was on display in the IBPA booth, and I did a video interview with IBPA … Continue reading
Posted in Book Marketing, BookCon, BookExpo, Self-Publishing
Tagged Book Marketing, BookCon, BookExpo, Self-Publishing
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How To Use Marketing Channels To Drive Book Sales
Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading
Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsWeb Accessibility for Designers (Infographic) What … Continue reading
The 3-Stages Of The Buying Cycle (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Key Ingredients Needed To Create … Continue reading
Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Marketplace Or Heart: Where Do The Best Book Ideas Originate? … Continue reading
3 Steps To Creating A Winning Sell Sheet For Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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The 5 Basic Ingredients Of Successful Book Marketing (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHabits Of The Wealthiest People (Infographic) … Continue reading
Posted in Book Marketing, Infographic
Tagged Book Marketing, Book Sales, Branding, Infographic, Sell Sheet
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The 5 Elements Of Successful Online Marketing (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow Google Killed The Longtail Of … Continue reading
Posted in Book Marketing, Business Plan, Infographic, Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
The 5 Basic Ingredients Of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading
Posted in Book Marketing, Branding, Carnival Of The Indies, Podcast, Sell Sheet
Tagged Book Marketing, Book Sales, Branding, Carnival Of The Indies, Podcast, Sell Sheet
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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