Tag Archives: Book Marketing

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. Introduction Any sell sheet … Continue reading

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Posted in Book Marketing, Call To Action, Copywriting, Podcast | Tagged , , , , , , , | 1 Comment

9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading

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Posted in Book Description, Book Marketing, Carnival Of The Indies, Marketing, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment

What Is Niche And Micro-Niche Publishing?

Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading

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Posted in Book Marketing, Branding, Differentiation, Niche, Passion, Podcast | Tagged , , , , , , , , , | Leave a comment

Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Synopsis Your book’s introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s introduction an important marketing tool for your book. Here is a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. Introduction Here are ten more reasons that explain why self-publishing … Continue reading

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3 Important Questions That Will Help You Create An Amazing Preface

How To Write A Preface That Will Make You Look Like A Pro, AND Get You More Book Sales Synopsis The preface is one of the important places for you to make an emotional connection with the reader. The more … Continue reading

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Posted in Acknowledgement, Book Marketing, Carnival Of The Indies, Foreword, Front Matter, Introduction, Passion, Podcast, Writing | Tagged , , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. Introduction Among … Continue reading

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Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast | Tagged , , , , , , , | Leave a comment

4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment