Tag Archives: Book Marketing

The 5 Basic Ingredients Of Successful Book Marketing

Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading

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Posted in Book Marketing, Branding, Carnival Of The Indies, Podcast, Sell Sheet | Tagged , , , , , | Leave a comment

Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Inbound Marketing, Podcast, Sell Sheet, Uncategorized | Tagged , , , , , , , , | Leave a comment

5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

Differentiation And Positioning For Authors

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , , , , | Leave a comment

11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Leave a comment

2 Amazon Marketing Tools To Help Make Your Book A Financial Success

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. Related Posts3 Easy Steps … Continue reading

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Posted in Affiliate Marketing, Amazon, Blogging, Book Marketing, Podcast, Reviews | Tagged , , , , , , , , , | Leave a comment

How A Book Foreword Can Help An Author’s Career

Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. Related PostsBook Dedications To Spur Your Imagination Being A Working Dad – The … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Career, Foreword, Reputation, Strategy, Writing | Tagged , , , , , , , | Leave a comment

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

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Posted in Book Marketing, Call To Action, Copywriting, Podcast | Tagged , , , , , , , | 1 Comment

9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading

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Posted in Book Description, Book Marketing, Carnival Of The Indies, Marketing, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment

What Is Niche And Micro-Niche Publishing?

Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading

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Posted in Book Marketing, Branding, Differentiation, Niche, Passion, Podcast | Tagged , , , , , , , , , | Leave a comment

Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Click here to download a free PDF of this questionnaire. Synopsis Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. Introduction Here are ten more reasons that explain why self-publishing … Continue reading

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Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , , , | Leave a comment

3 Important Questions That Will Help You Create An Amazing Preface

How To Write A Preface That Will Make You Look Like A Pro, AND Get You More Book Sales Synopsis The preface is one of the important places for you to make an emotional connection with the reader. The more … Continue reading

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Posted in Acknowledgement, Book Marketing, Carnival Of The Indies, Foreword, Front Matter, Introduction, Passion, Podcast, Writing | Tagged , , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. Introduction Among … Continue reading

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Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast | Tagged , , , , , , , | Leave a comment

4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment

5 Signs Your Sell Sheet Needs A Makeover

Synopsis Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger … Continue reading

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7 Questions To Ask Before Writing Your Book’s Sell Sheet

Click here to download a free PDF of this questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of … Continue reading

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Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , , | Leave a comment

7 Things Readers Notice When Picking Up A Book

Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles | Tagged , , , , , , , , , , , | 2 Comments