Tag Archives: Book Marketing

5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

Differentiation And Positioning For Authors

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , , , , | Leave a comment

11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Leave a comment

2 Amazon Marketing Tools To Help Make Your Book A Financial Success

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. Introduction As an author … Continue reading

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Posted in Affiliate Marketing, Amazon, Blogging, Book Marketing, Podcast, Reviews | Tagged , , , , , , , , , | Leave a comment

How A Book Foreword Can Help An Author’s Career

Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. Introduction A credible book foreword can, and should be, a powerful marketing tool … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Career, Foreword, Reputation, Strategy, Writing | Tagged , , , , , , , | Leave a comment

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. Introduction Any sell sheet … Continue reading

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Posted in Book Marketing, Call To Action, Copywriting, Podcast | Tagged , , , , , , , | 1 Comment

9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading

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Posted in Book Description, Book Marketing, Carnival Of The Indies, Marketing, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment

What Is Niche And Micro-Niche Publishing?

Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading

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Posted in Book Marketing, Branding, Differentiation, Niche, Passion, Podcast | Tagged , , , , , , , , , | Leave a comment

Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Synopsis Your book’s introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s introduction an important marketing tool for your book. Here is a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , , , | Leave a comment