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Tag Archives: Book Marketing
2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them
Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading
Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing
Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Reader Needs, Reader Wants, Writing
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The Business Of Self-Publishing Podcast In The Top 25
Here is the current list on Feedspot Here is Feedspot’s Twitter page About Feedspot Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast In The Top 10 The Business Of Self-Publishing Podcast Now On iHeartRadio Book Review: The Public Domain … Continue reading
Posted in Book Marketing, Podcast, Self-Publishing
Tagged Anju Agarwal, Book Marketing, Feedspot, Joseph C. Kunz Jr., Joseph Kunz, Podcast, Self-Publishing
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4 Basic Content-Sharing Etiquette-Rules (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelf-Publishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts6 Simple Tips For Writing Non-Fiction In Plain English (Infographic) 7 Tips To … Continue reading
Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing
Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, influencer, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing
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4 Basic Content-Sharing Etiquette-Rules
Synopsis All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit … Continue reading
Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing
Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing
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How To Create A One Minute Book Promo Video in 4 Easy Steps
Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading
Posted in Book Marketing, Promo Video, YouTube
Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Sell Sheet Worksheet And Questionnaire For Self-Publishers
Click here to download this PDF ebook Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStrippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers 7 Types … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little challenging to … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Needs And Wants Reduced To Its Simplest Terms (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 5 Essential Parts Of A Powerful Book Introduction 9 Powerful No-Cost Ways … Continue reading
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading
Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. Trade Paperback Books (Infographic) Mass-Market Paperback Books Vs. Trade … Continue reading
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast On iTunes 10 Signs That You Are NOT … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy
Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is Not Created Equal (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts5 Steps To Getting A “Big Name” To Write Your Book’s … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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Testimonials And Endorsements (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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