Tag Archives: Book Design

Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading →

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7 Things Readers Notice When Picking up a Book

Posted on August 18, 2016 by Joseph C. Kunz, Jr.

Updated March 1, 2023 Subtitle Understanding the buyer’s first impression of your book can boost your book sales significantly Synopsis If you hope to have your book achieve financial and critical success, you must understand the book shopper’s perception of … Continue reading →

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10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Posted on June 20, 2016 by Joseph C. Kunz, Jr.

Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading →

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