Tag Archives: Back Cover Copy

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheet Worksheet And … Continue reading →

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Benefits Vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading →

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment