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Tag Archives: Audience
The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Foreword, Preface, And Introduction As … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
All Blog Traffic Is Not Created Equal (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow To Earn Money Without A … Continue reading
Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #smallbusiness Related PostsThe Big Book Of Business Quotations, … Continue reading
Step Into Your Reader’s Shoes And Understand How They Think (Infographic)
Click on the image to enlarge it. Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsQuestions To Ask … Continue reading
Posted in Audience, Book Marketing
Tagged Audience, Book Buyer, Book Marketing, Reading Audience
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What Is Niche And Micro-Niche Publishing?
Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading
Who Should Be Acknowledged In Your Book?
Synopsis Your Acknowledgements Page does not need to be an exhaustive listing of every last person that helped you. But at the very least, you must include all the people that had an important impact on you and your book. … Continue reading
10 Basic Steps To Setting-Up Your Blog
Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be … Continue reading
Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up
Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Joel Friedlander, Market Research, Market Testing, Marketplace, Podcast, Product Development, Promotion, Self-Publishing, Target Audience
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Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?
Marketplace Or Heart: Where Do The Best Book Ideas Originate? Synopsis This is one of the initial big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many … Continue reading
Posted in Author Platform, Blogging, Book Marketing, Carnival Of The Indies, Credibility, Feedback, Market Research, Podcast
Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Market Research, Market Testing, Marketplace, Podcast, Product Development, Self-Publishing, Target Audience
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Do Authors Need A Large Platform?
Introduction It is critical that an author have a well-established platform. But it is not imperative that it be a large platform. In today’s “new-media” world, it is not necessarily about the numbers anymore. It is now about “engagement” with … Continue reading
Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Do the best book ideas originate in the marketplace OR in the heart of the author? This is … Continue reading
Posted in Author Platform, Blogging, Carnival Of The Indies, Credibility, Feedback, Market Research
Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Market Research, Market Testing, Marketplace, Product Development, Self-Publishing, Target Audience
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What Is Niche Publishing?
Niche publishing means publishing to a very specific, tightly defined, focused audience. If, for example, you have been living in New York City’s Manhattan for many years, and have become an expert in ‘roof-top gardening in the city’, this would be your niche. Your niche would not be ‘gardening in North America’. It also would not be ‘gardening in the North East’. Continue reading
Posted in Business Model, Entrepreneurship, Marketing, Niche
Tagged Audience, Blog, Brand, Expertise, Mission, Niche, Website
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