Press

Press and Media Coverage

21st Century Modern Family: Entrepreneurs that gracefully merge marriage, family, and business

21st Century Modern Family: Entrepreneurs that gracefully merge marriage, family, and business

08/2016
American Family Business Magazine

“21st Century Modern Family: Entrepreneurs that gracefully merge marriage, family, and business”

A profile of Michele and Joe, and their medical training/certification company.

 

 

 

 




Thank you to Anne Lu of the "International Business Times" of New York City for quoting me in this article.Thank you to Anne Lu of the "International Business Times - Australia Edition" for quoting me in this article.

Thank you to Anne Lu of the “International Business Times – Australia Edition” for quoting me in this article.

06/2016
International Business Times – Australia Edition

“Niche publishing, the key to survival in both online and print”

Engaging readers in this digital age also poses quite a challenge for print publishers. There is a tight race in generating consumer readership. In this regard, brands are directed to change their marketing approach from a “business-to-business” standpoint to a “business-to-consumer” approach. The main task is to directly engage consumers to patronise their brands. This change in marketing approach spawned the rise of niche publishing, which, according to Kunzon Publishing (KP), is an essential and powerful ingredient to guarantee success in the publishing business. Furthermore, niche publishing caters to a very specific, tightly defined and focused audience.

 

 

 

 




Thank you to Sabrina Ricci of DigitalPubbing.com for featuring my blog post "Differentiation And Positioning For Authors" on her blog.

Thank you to Sabrina Ricci of DigitalPubbing.com for featuring my blog post “Differentiation And Positioning For Authors” on her blog.

03/2016
Digital Pubbing: Exploring The ins and outs of the publishing industry

“Differentiation And Positioning For Authors”
The never-ending quest to get more readers, and their hard-earned money, is more competitive now than it has ever been before. And as you might have already surmised from your efforts to sell your own books, in order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the reader solve their problems. And fortunately for you and me, this is not a difficult or overly sophisticated thing to accomplish. And luckily for us, it is something that most other authors do not bother to achieve.
 

 

 

 




Thank you very much to author Al Galasso, for publishing two of my marketing articles in "Book Dealers World", the publication of the NABE-National Assoc. of Book Entrepreneurs

Thank you very much to author Al Galasso, for publishing two of my marketing articles in “Book Dealers World”, the publication of the NABE-National Assoc. of Book Entrepreneurs

03/2016
Book Dealers World – NABE: National Association of Book Entrepreneurs

Two of my articles appear in this publication: “3 Common Myths About Book-Buyer Retention”; and, “Personalize Your Foreword With Anecdotes To Make It More Powerful”.
 

 

 

 




AXA - Business Strides - 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

AXA – Business Strides – 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

01/2016
AXA Equitable Financial Services Business Blog “Business Strides”
“3 Questions To Help You Decide If Your Passion Can Become A Profitable Business”

Deciding how to create a profitable business based on your passions is not a silly, time-wasting, money-wasting, pie-in-the-sky project. But it is also more than dreaming about what you love to do, or simply chasing after any passion that you have, or turning your hobby into a business, or figuring out what job you would do for free. Turning you passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay for.

 

 

 

 




Curious, Presented by Stratford University - 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business, by Joseph C. Kunz, Jr.

Curious, Presented by Stratford University – 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business, by Joseph C. Kunz, Jr.

12/2015
Stratford University Blog “Curious”
“3 Questions To Help You Decide If Your Passion Can Become A Profitable Business”

Deciding how to create a profitable business based on your passions is not a silly, time-wasting, money-wasting, pie-in-the-sky project. But it is also more than dreaming about what you love to do, or simply chasing after any passion that you have, or turning your hobby into a business, or figuring out what job you would do for free. Turning you passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay for.

 

 

 

 




Chris Well's DIY Author Blog - 5 Steps To Getting A "Big Name" To Write Your Book's Foreword, by Joseph C. Kunz, Jr.

Chris Well’s DIY Author Blog – 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword, by Joseph C. Kunz, Jr.

10/2015
Chris Well’s DIY Author Blog
31 Great Articles for Indie Authors
#18. “5 Steps To Getting A “Big Name” To Write Your Book’s Foreword”

It is very easy to get someone to write your book’s foreword. The difficult part is finding the best person for the job. You need someone with a proven track record, like being published author, or a successful person in their industry, or that has a huge social media following. Plus, they need to understand what a foreword is about, why a book has a foreword, and what role it plays in the success of your book. Here are the basic steps in finding the right person to write your book’s foreword.

 

 

 

 




Monster.com - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Monster.com – 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

09/2015
Monster.com
“4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts”

Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It does not matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company.

 

 

 

 




Meltwater.com - 4 Tips To Writing A Better Call To Action. Thank you to the team at Meltwater.com for posting and sharing my article.

Meltwater.com – 4 Tips To Writing A Better Call To Action. Thank you to the team at Meltwater.com for posting and sharing my article.

08/2015
Meltwater.com
“4 Tips To Writing Better Calls-To-Action”

Any sell sheet without an effective call-to-action (CTAs) is missing a huge opportunity. These simple yet targeted phrases or links are directly responsible for encouraging your audience to take the next step toward becoming a buyer of your book. Without a call-to-action, your sell sheet will amount to little more than an unprofitable writing exercise. Here are some tips that I have developed from my self-publishing experiences that will help improve the response rate to your sell sheet:

 

 

 

 




Thank you very much for Joanne Gore for quoting me in her article in Graphics Arts Magazine

From Gutenberg To Bach, by Joanne Gore, Graphics Arts Magazine

06/2015
Graphic Arts Magazine

“From Gutenberg To Bach”

The author quotes my writing about email and direct mail being used together to create a powerful marketing tool within a company’s overall marketing plan.

 

 

 

 




AXA - Business Strides - 3 Questions To Help You Discover Your Passion In Business, by Joseph C. Kunz, Jr.

AXA – Business Strides – 3 Questions To Help You Discover Your Passion In Business

02/2015
AXA Equitable Financial Services Business Blog “Business Strides”
“3 Questions To Help Discover Your Passion In Business”

Searching for and discovering your passion, or mission in life, and building a fulfilling life, can begin by asking yourself certain inward-looking questions. The answers to these questions are unique to each of us. And the learning and discovery process of searching for the answers to these questions will help you begin to formulate what you are passionate about in life.

 

 

 

 




BookMarketingProfits.com - 9 Tips On Writing A Great Description For A Non-Fiction Book

BookMarketingProfits.com – 9 Tips On Writing A Great Description For A Non-Fiction Book

01/2015
Market Smart, The newsletter of NABE: National Assn. of Book Entrepreneurs
“9 Tips On Writing A Great Description For A Non-Fiction Book”

If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. In a matter of seconds, they will move on to the next book and continue searching for answers. I discovered this very early on in my quest to become a self-publisher. I have developed a short list of tips that can improve your book description and hopefully increase sales.

 

 

 

 




Thank you very much to staff writer Brittney Helmrich of Business News Daily for quoting me and linking to my website

Thank you very much to staff writer Brittney Helmrich of Business News Daily for quoting me and linking to my website

11/2014
Business News Daily
“17 Startup Mistakes Every Entrepreneur Should Avoid”

Here my writing is quoted discussing when a small business should and should not be hiring employees.

 

 

 

 




Thank you very much to Al Galasso, for publishing two of my marketing articles in "Book Dealers World", the publication of the NABE-National Assoc. of Book Entrepreneurs

Thank you very much to Al Galasso, for publishing two of my marketing articles in “Book Dealers World”, the publication of the NABE-National Assoc. of Book Entrepreneurs

10/2014
Book Dealers World – NABE: National Association of Book Entrepreneurs

Two of my book marketing articles appear in this publication: “Passive Marketing: 9 Powerful No-Cost Ways To Help Boost Book Sales; and “Direct Mail Marketing For The Self-Publisher”.
 

 

 

 




Thank you very much to Lynnette Phillips for posting and linking to my article

Thank you very much to Lynnette Phillips for posting and linking to my article

09/2014
Book World Marketing
Build The Online Marketing Strategy For Your Book

My article “The Five Elements Of Successful Online Marketing” appears in this publication. In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Like most self-publishers, you the author, and your brand, go hand-in-hand with that of your book. You will quickly learn that writing your book was only the beginning of a long and interesting journey.
 

 

 

 




Video Marketing Tips: What Real Business Owners Are Doing. An interview with business owners Michele and Joseph Kunz about using video marketing

Video Marketing Tips: What Real Business Owners Are Doing. An interview with business owners Michele and Joseph Kunz about using video marketing

08/2014
Small Business Know-How
“Video Marketing Tips: What Real Business Owners Are Doing”

A profile of Michele and Joe, and how their business uses video for marketing their products and services.

 

 

 

 




Thank you to Ivin Viljoen for posting this article on his website AuthoPublisher.com

Thank you to Ivin Viljoen for posting this article on his website AuthoPublisher.com

09/2013
AuthoPublisher

“Top 10 Book Cover Design Tips For Self-Publishers”

You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others that cover the same topic. What needs to be on your book’s cover that will draw in, or attract, a buyer? You must separate yourself from your personal feelings about your book, and think like the buyer would think.

 

 

 

 




Thank you very much to Lynnette Phillips for posting and linking to my article

Thank you very much to Lynnette Phillips for posting and linking to my article

08/2013
Book World Marketing
9 Powerful No-Cost Ways To Help Boost Book Sales

There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts fall into one of these two categories. Passive marketing generally includes all the seemingly small, static, subtle ways that we attract readers. This involves marketing efforts that reach people whether they know it or not. Active marketing generally includes all the larger, splashier, and more expensive ways that we attract readers. This involves marketing efforts that are much more obvious, and people know right away that they are being marketed to.
 

 

 

 




Yahoo! Small Business Advisor - Direct Mail Marketing Vs. Email Marketing: What’s Best for Your Small Business?

Yahoo! Small Business Advisor – Direct Mail Marketing Vs. Email Marketing: What’s Best for Your Small Business?

07/2013
Yahoo Small Business Advisor
“Direct Mail Marketing Vs. Email Marketing: What’s Best for Your Small Business?”

Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best of all, both of these marketing methods can be easily implemented into the marketing plans of even the smallest business on a very tight budget.
 

 

 

 




Thank you to Nancy and Merritt Barnes of StoriesToTellBooks.com for quoting and linking to my article "7 Things Readers Notice When Picking Up A Book". Also quoted in this article are Chip Kidd, Michael Hyatt, Mark Coker, and Kristen Eckstein.

Thank you to Nancy and Merritt Barnes of StoriesToTellBooks.com for quoting and linking to my article “7 Things Readers Notice When Picking Up A Book”. Also quoted in this article are Chip Kidd, Michael Hyatt, Mark Coker, and Kristen Eckstein.

06/2013
Stories To Tell Books
“Catching A Reader’s Eye With Your Self-Published Book”

This article quotes from my article “7 Things Readers Notice When Picking Up A Book.”
 

 

 

 




SPAN APSS What Is Self-Publishing

SPAN APSS What Is Self-Publishing

06/2013
APSS – The Association of Publishers for Special Sales
“What Is Self-Publishing?”

Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher these functions will typically be your job. Although, you can easily hire people to do these functions for you and still be considered a self-publisher. As a self-publisher you get to choose which functions you want to do, and which ones you need to hire someone to help you.
 

 

 

 




Thank you to Iryna Spica of Spica Book Design for featuring this article on her website.

Thank you to Iryna Spica of Spica Book Design for featuring this article on her website.

05/2013
Spica Book Design
“Top 10 Book Cover Design Tips For Self-Publishers”

If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first see it (online or on a shelf). Once you fully understand how your readers will perceive your book when they first see it, then you can adjust your book accordingly.

 

 

 




Thank you very much to Washington Romance Writers of DC for posting and linking to my article.

Thank you very much to Washington Romance Writers of DC for posting and linking to my article.

04/2013
Washington Romance Writers of DC
“Seven Amazon Tools To Help Market Your Book Like A Professional”

As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides many powerful ways to connect with potential readers and buyers. Even if you use a regular book-publishing company to publish your book, you will still need to have a presence on Amazon.
 

 

 

 




Thank you to Iryna Spica of Spica Book Design for featuring this article on her website.

Thank you to Iryna Spica of Spica Book Design for featuring this article on her website.

02/2013
Spica Book Design
“7 Things Readers Notice When Picking Up A Book”

If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first see it (online or on a shelf). Once you fully understand how your readers will perceive your book when they first see it, you can adjust your book accordingly.

 

 

 




Thank you to Eldon Sarte of WordPreneur.com for featuring this article on his website.

Thank you to Eldon Sarte of WordPreneur.com for featuring this article on his website.

12/2012
Wordpreneur
“10 Signs That You Are Not Ready To Self-Publish”

Are you really ready – not just your manuscript, but YOU – to self-publish? Here is a list of the most important things you must consider before getting into self-publishing. So, before you ignore the traditional publishing process, make sure you have the stamina to become your own publisher. Self-publishing is not a short cut to seeing yourself in print, or to success. If anything, it’s more arduous and time-consuming than writing the book itself.
 

 

 

 




Thank you to Patricia Marshall for featuring this article on her website The Creative Publisher

Thank you to Patricia Marshall for featuring this article on her website The Creative Publisher

11/2012
The Creative Publisher
“10 Signs That You Are Not Ready To Self-Publish”

Are you really ready – not just your manuscript, but YOU – to self-publish? Here is a list of the most important things you must consider before getting into self-publishing. So, before you ignore the traditional publishing process, make sure you have the stamina to become your own publisher. Self-publishing is not a short cut to seeing yourself in print, or to success. If anything, it’s more arduous and time-consuming than writing the book itself.
 

 

 

 




Publetariat Omnibus Ebook that features some of my articles

11/2012
Publetariat Omnibus, 2008-2012:
The Most Popular and Practical Posts From
the First Four Years of Publetariat.com
“View it on Amazon”

This book contains two of my articles. A collection of the best and most popular articles written by the contributors to the Publetariat.com website. The book contains 67 articles about all aspects of publishing, written by 21 authors. A compendium of advice, lessons learned and how-tos from leading authors, publishing industry pros, consultants and subject area experts, drawn from the first four years of Publetariat.com’s operation.

 

 

 




American Inspirations: Medical Educators With Heart (And Business Brains)

American Inspirations: Medical Educators With Heart (And Business Brains), by Mary Jane Tiffany, American Inspirations Magazine)

06/2012
American Inspirations Magazine
“American Inspirations:
Medical Educators With Heart
(and business brains)”

A profile of Michele and Joe, and their medical training/certification company.

 

 

 

 




Kindle Nation Daily - Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

Kindle Nation Daily – Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

01/2012
The Author’s Corner at Kindle Nation Daily
“Writing a One-Page Business Plan: 5 Questions A Self-Publisher Must Ask”

Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have business plan in place. A business plan will give you a basic road map for your new business. An easy and quick way to do this is to create a one-page business plan. This will let you quickly clarify your own thinking about your new business. This short, one-page plan can also be used as an outline for a longer more in-depth plan. With some research, you should be able to complete this one-page plan in under one week. Here is a list of five questions that you must include in your simplified, one-page business plan.
 

 

 

 




Screen-Shot-Epublizisten

05/2011
Epublizisten
“The 10 Reasons That Convinced Me To Become A Self-Publisher”

Here I share my favorite reasons for becoming a self-publisher. Some reasons are much more important to me than they might be to you. But I am certain that on this list you will find a reason that is important or intriguing to you. I hope that you find one that gets your internal capitalist into gear, and gets you onto a new path too.

 

 

 

 




Michele and Joe have appeared as guests on WABC-TV news

Michele and Joe have appeared as guests on WABC-TV news

12/2005
WABC-TV Eyewitness News, New York City
“Kids and Gadgets, with Dr. Meredith Messinger”

Michele and Joe discuss the benefits and advantages of allowing and encouraging children to use modern technology.

 

 

 

 




My articles can also be found on the following websites:
Some of theses articles are also posted on Joel Friedlander’s Carnival Of The Indies
Most of theses articles are also posted on EzineArticles.com
Some of my blog posts are linked from Elizabeth Spann Craig’s blog
Most of theses articles are also posted on GoodReads.com
Some of these articles are also posted on SelfPublishingReview.com
Most of my older articles are also posted on Publetariat.com
Most of theses articles are also posted on SPANnet.org
All of the book reviews are also posted on Amazon.com
Some of these articles are also posted on KindleNationDaily.com
Some of these articles are also posted on Authors.com
My medical related and education articles are posted on TheNurseEducator.com
Many of these articles are also posted on Business2Community.com
Some of these articles are also posted on WritersCafe.org
• Many other websites also post and link to my articles. You can see many of those listed at the bottom of the individual articles that are posted in this blog.

Hashtags For This Blog:
#selfpublishing
#bookmarketing
#smallbusiness
#nonfiction
#authorship

Share Button