Category Archives: Sell Sheet

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading →

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading →

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The Sell Sheet Book Cover Creation Screencast Video

Posted on November 9, 2017 by Joseph C. Kunz, Jr.

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received some positive feedback about the design of this cover. So, I made this video as a … Continue reading →

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Posted on August 6, 2017 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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3 Steps To Creating A Winning Sell Sheet For Your Book

Posted on April 13, 2017 by Joseph C. Kunz, Jr.

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading →

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Sell Sheet Terminology For Book Marketers

Posted on November 24, 2016 by Joseph C. Kunz, Jr.

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading →

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The 5 Basic Ingredients Of Successful Book Marketing

Posted on November 21, 2016 by Joseph C. Kunz, Jr.

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading →

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Sell Sheets: An Intro Guide For New Self-Publishers

Posted on November 17, 2016 by Joseph C. Kunz, Jr.

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading →

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5 Profitable Ways To Use Your Book’s Sell Sheet

Posted on November 10, 2016 by Joseph C. Kunz, Jr.

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading →

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9 Tips On Writing A Great Description For A Non-Fiction Book

Posted on October 6, 2016 by Joseph C. Kunz, Jr.

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading →

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4 Myths About Sell Sheets That Can RUIN Your Book Sales

Posted on August 29, 2016 by Joseph C. Kunz, Jr.

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading →

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7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet

Posted on August 22, 2016 by Joseph C. Kunz, Jr.

Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading →

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What Makes A Great Sell Sheet?

Posted on July 18, 2016 by Joseph C. Kunz, Jr.

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading →

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5 Sell Sheet Design Secrets For Self-Publishers

Posted on May 30, 2016 by Joseph C. Kunz, Jr.

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading →

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