Category Archives: Sales

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Comments Off on The Top Reasons Non-Fiction Books Do NOT Achieve Success

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStrippable Books Vs. Non-Strippable … Continue reading

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Comments Off on Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Comments Off on Benefits Vs. Features: A Crucial Key to Selling More Books

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged , , , , , , , , , | Comments Off on Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Comments Off on 5 Surefire Ways To Optimize Your Book’s Sell Sheet

My New Ebook “The Sell Sheet” Is Now On Amazon!

My new how-to ebook “The Sell Sheet” is now on Amazon Kindle! Please check it out and let me know what you think about it. Is it is, or could the Professor be Santa in disguise? ??#indi#nonfiction#marketingtips https://t.co/Mu24rrpjqC — Madeline … Continue reading

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10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading

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Posted in Bookstores, Carnival Of The Indies, Distribution, Podcast, Retail Sales, Sales | Tagged , , , , | Comments Off on 10 Reasons Self-Publishers Should Avoid Selling To Bookstores

7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet

Click here to download this PDF ebook               Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, … Continue reading

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Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , , | Comments Off on 7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet

What Makes A Great Sell Sheet?

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Comments Off on What Makes A Great Sell Sheet?

Top 10 Book Cover Design Tips For Self-Publishers

Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales | Tagged , , , , , , , | Comments Off on Top 10 Book Cover Design Tips For Self-Publishers