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Category Archives: Sales
The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Foreword, Preface, And … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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My New Ebook “The Sell Sheet” Is Now On Amazon!
My new how-to ebook “The Sell Sheet” is now on Amazon Kindle! Please check it out and let me know what you think about it. My new how-to ebook “The Sell Sheet” for authors and self-publishers is now on Amazon … Continue reading
Posted in Book Marketing, Sales, Sell Sheet
Tagged My Newest Ebook Is Now On Amazon!, Sell Sheet
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10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading
Posted in Bookstores, Carnival Of The Indies, Distribution, Podcast, Retail Sales, Sales
Tagged Book Sales, Bookstores, Distribution, Podcast, Self-Publishing
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7 Questions To Ask Before Writing Your Book’s Sell Sheet
Click here to download a free PDF of this worksheet and questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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What Makes A Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading
Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips For Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookend, Carnival Of The Indies, Design, ISBN, Podcast, Retail Sales
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7 Questions To Ask Before Writing Your Book’s Sell Sheet
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction A sell sheet is not as simplistic as it might first appear. It is much more than a … Continue reading
Posted in Book Marketing, Media Kit, Promotion, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Sales Flyer, Self-Publishing, Sell Sheet
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7 Amazon Tools To Help Market Your Book Like A Professional
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for … Continue reading
Top 10 Book Cover Design Tips For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookland, Carnival Of The Indies, Design, ISBN, Retail Sales
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10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Trying to get bookstores to accept your book and give it shelf space is very time-consuming and difficult … Continue reading