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Category Archives: Sales
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Book Marketing, Call To Action, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading
Posted in Distribution, Podcast, Retail Sales, Sales
Tagged Book Sales, Bookstores, Distribution, Podcast, Self-Publishing
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7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet
Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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What Makes A Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading
Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips For Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Book Cover, Book Marketing, Design, Podcast, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookend, Carnival Of The Indies, Design, ISBN, Podcast, Retail Sales
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