Category Archives: Retail Sales

10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading

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Posted in Bookstores, Carnival Of The Indies, Distribution, Podcast, Retail Sales, Sales | Tagged , , , , | Leave a comment

7 Things Readers Notice When Picking Up A Book

Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles | Tagged , , , , , , , , , , , | 2 Comments

What Makes A Great Sell Sheet?

Synopsis On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading

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Posted in Book Cover, Design, Front Matter, ISBN's, Podcast, Retail Sales, Self-Publishing | Tagged , , , , , , , | 4 Comments

Top 10 Book Cover Design Tips For Self-Publishers

Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You must figure out what needs to be on that cover in … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales | Tagged , , , , , , , | Leave a comment

7 Things Readers Notice When Picking Up A Book

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction If you have any hope of having your book achieve financial and critical success, you must understand how … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Preface, Retail Sales, Testimonial, Titles | Tagged , , , , , , , , , , , | 4 Comments

10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. If you have any hope of your book becoming popular and selling, it must look like a professional book. … Continue reading

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Posted in Book Cover, Front Matter, ISBN's, Retail Sales, Self-Publishing, Writing | Tagged , , , , | 2 Comments

Top 10 Book Cover Design Tips For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Retail Sales, Sales | Tagged , , , , , , | 5 Comments

10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Trying to get bookstores to accept your book and give it shelf space is very time-consuming and difficult … Continue reading

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Posted in Bookstores, Carnival Of The Indies, Distribution, Retail Sales, Returns, Sales | Tagged , , , , , , , , , , | 5 Comments