Category Archives: Promotion

How to Write a Book Foreword: A Checklist For Authors

Click here to download a free PDF of this checklist. Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions … Continue reading

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

How To Grow Your Twitter Following (Infographic)

The truth is that there is no silver bullet to growing your twitter. Twiends will give you a huge head-start and massive reach, but you will still need to get out there give people something valuable. Hope you enjoy! Click … Continue reading

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How To Twitter (Infographic)

New to Twitter and wondering how to get started? Dave Sumter is sharing this fun ‘how to twitter’ infographic to help you get going quickly. It answers beginner questions such as how to set up your Twitter account, how to … Continue reading

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What Is Twitter? (Infographic)

Are you new to Twitter? Do you want to know what Twitter is all about? Dave Sumter is sharing this fun handy (not so little) infographic explains everything you need to know about tweeting, following, and the social network in … Continue reading

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Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Click here to download a free PDF of this questionnaire. Synopsis Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , , , | Leave a comment

7 Questions To Ask Before Writing Your Book’s Sell Sheet

Click here to download a free PDF of this questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of … Continue reading

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Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , , | Leave a comment

Getting a Big Name to Write Your Book’s Foreword

Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to … Continue reading

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Posted in Credibility, Endorsement, Foreword, Front Matter, Podcast, Promotion | Tagged , , , , , , , | Leave a comment

10 Basic Steps To Setting-Up Your Blog

Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be … Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The 5 Essential Parts Of A Powerful Book Introduction

Synopsis Buyers of your book don’t care why you wrote your book. They just want to know how your book can help them improve their life. Your book’s Introduction gives you an opportunity to convince the buyers that your book … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Podcast, Promotion, Writing | Tagged , , , , , , | Leave a comment

37 Tips For Writing A Book’s Foreword

Click here to download a free PDF of the 37 tips plus the infographic. Synopsis Here is a list of 37 tips to help the person that is going to be writing the foreword for a book. This list is … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Marketing, Podcast, Promotion, Testimonial, Writing | Tagged , , , , , , , , | Leave a comment

Endorsement Vs. Testimonial: A Guide For Self-Publishers

Synopsis It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. Therefore, I have laid out … Continue reading

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Posted in Book Marketing, Endorsement, Front Matter, Podcast, Promotion, Testimonial | Tagged , , , , , | Leave a comment

How To Write A Book Foreword: Step by Step

Synopsis: How to create and write a powerful book foreword that will help build your credibility and status, AND help the book’s author sell more books. The process of writing the book foreword is reduced down to four easy steps. … Continue reading

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Posted in Book Marketing, Endorsement, Foreword, Front Matter, Marketing, Podcast, Promotion, Writing | Tagged , , , , , , , | Leave a comment

3 Common Myths About Book-Buyer Retention

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers

Synopsis: A foreword, preface, and introduction can each play a pivotal role in a book’s marketing plan. Understanding the differences, and how to use each to your advantage, can help propel your book to critical and financial success. Related Posts22 … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing | Tagged , , , , , , , , | Leave a comment

3 Common Myths About Book-Buyer Retention

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction The business concept of holding onto, or retaining, past and current customers, is typically not given much thought … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

Video Marketing Tips: What Real Business Owners Are Doing

Synopsis Business owners Michele and Joseph Kunz share their advice and experiences in an interview with journalist Jason Moreau about using video marketing as part of their overall marketing plan. Author: Jason Moreau According to Marketing Sherpa, a third of … Continue reading

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7 Questions To Ask Before Writing Your Book’s Sell Sheet

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction A sell sheet is not as simplistic as it might first appear. It is much more than a … Continue reading

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Posted in Book Marketing, Media Kit, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

10 Basic Steps To Setting-Up Your Blog

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction It is absolutely essential that you get your blog up and running as quickly as possible. As soon … Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Promotion, Start-Up | Tagged , , , , , , , , , , | 16 Comments

Questions To Ask Yourself Before Writing Your Book’s Introduction

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Before writing your book’s introduction, you must put yourself into your reader’s shoes. How will they view your … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , | 2 Comments

The 5 Essentials Of A Powerful Book Introduction

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Your book’s introduction is a quick way for you, the author, to explain how your book is going … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , | 4 Comments