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Category Archives: Podcast
4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Podcast, Sell Sheet, Social Networking
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7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet
Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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The 5 Elements Of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading
Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast
Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing, Podcast
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Getting a Big Name to Write Your Book’s Foreword
Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you’re an unknown author, getting a notable leader in your field to write … Continue reading
Posted in Credibility, Endorsement, Foreword, Front Matter, Podcast, Promotion
Tagged Credibility, Endorsements, Foreword, Guru, Podcast, Promotion, Self-Publishing, VIP
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Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?
Marketplace Or Heart: Where Do The Best Book Ideas Originate? Synopsis This is one of the initial big questions would-be authors ask when they finally decide that they want to write their first book. The answer isn’t as elusive as many might … Continue reading
Posted in Author Platform, Blogging, Book Marketing, Credibility, Feedback, Market Research, Podcast
Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Market Research, Market Testing, Marketplace, Podcast, Product Development, Self-Publishing, Target Audience
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What Makes A Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading
Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
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Direct Mail Marketing For The Self-Publisher
Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading
Posted in Book Marketing, Direct Marketing, Mail Marketing, Podcast
Tagged Book Marketing, Customers, Direct Mail Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Podcast, Prospects, Self-Publishing, Small Business
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What Is Self-Publishing?: A Quick Overview
Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading
Posted in Business Model, Podcast, Self-Publishing
Tagged Design, Development, Editing, Intermediaries, Marketing, Podcast, Production, Profits, Promotion, Self-Publishing, Selling, Traditional publishing
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7 Key Ingredients Needed To Create Compelling Blog Content
How To Create Great Content For Your Blog Synopsis In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s … Continue reading
Posted in Blogging, Branding, Content Creation, Content Marketing, Information Marketing, Podcast, Social Media, Writing
Tagged Article Marketing, Blogging, Content Creation, Inbound Marketing, Keywords, Podcast, Writing
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8 Tips To Using Testimonials And Endorsements to Promote Your Book
Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way … Continue reading
Posted in Book Marketing, Endorsement, Foreword, Podcast, Self-Publishing, Testimonial
Tagged Book Marketing, Endorsement, Foreword, Podcast, Self-Publishing, Testimonial
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3 Tips To Writing A Great Acknowledgements Page
Here is the title for the US and Canada: 3 Tips To Writing A Great Acknowledgments Page Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to … Continue reading
Posted in Acknowledgement, Authorship, Book Marketing, Front Matter, Podcast, Writing
Tagged Acknowledgements Page, Authorship, Book Acknowledgement, Book Marketing, Podcast, Self-Publishing, Writing
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The 5 Essential Parts Of A Powerful Book Introduction
Synopsis Buyers of your book don’t care why you wrote your book. They just want to know how your book can help them improve their life. Your book’s Introduction gives you an opportunity to convince the buyers that your book … Continue reading
Posted in Book Marketing, Front Matter, Introduction, Podcast, Promotion, Writing
Tagged Book Marketing, Front Matter, Introduction, Podcast, Promotion, Writing
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9 Powerful No-Cost Ways To Help Boost Book Sales
Synopsis Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales. What You Will Learn 1. You will learn how and why passive marketing is so powerful and important for improving … Continue reading
Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Podcast, Testimonial
Tagged Blurb, Book Marketing, Book Reviews, Email Signature, Inbound Marketing, Long Tail, Marketing, Outbound Marketing, Passive Marketing, Podcast, Quote, Testimonial
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5 Sell Sheet Design Secrets For Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading
Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Design, Media Kit, One Sheet, Podcast, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips For Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Book Cover, Book Marketing, Design, Podcast, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookend, Design, ISBN, Podcast, Retail Sales
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7 Tips To Working With Your Spouse As A Business Partner
Synopsis Here’s a list that my wife Michele and I have created to share with other married business partner couples. We have been learning and practicing how to be good marriage partners, business partners, and writing partners, for the last 31+ … Continue reading
Posted in Business Model, Entrepreneurship, Management, Partnership, Podcast, Spouse, Start-Up
Tagged Business Partnership, Entrepreneurship, Family Business, Joseph C. Kunz Jr., Marriage Partnership, Podcast, Small Business, Spouse Partners, Start-Up
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The Foreword, Preface, And Introduction As Powerful Marketing Tools
Synopsis Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot … Continue reading
Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing
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The 10 Reasons That Convinced Me To Become A Self-Publisher
Updated December 10, 2022 Synopsis Here I share with you my favorite reasons for becoming a self-publisher. As I see it, self-publishing can be a great way to enhance your current career and business, but it can, with a lot … Continue reading
Posted in Business Model, Business Plan, Entrepreneurship, Niche, Podcast, Self-Publishing, Traditional Publishing
Tagged Business Model, Business Plan, Entrepreneurship, Podcast, Self-Publishing, Traditional publishing
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What Is Passion?
Synopsis When you’re trying to figure out what your life’s passion is, there’ll be no guarantees that it’ll be easy to figure out. The process of searching for your passion is part of the process of life – that’s just … Continue reading
Posted in Entrepreneurship, Passion, Podcast, Start-Up
Tagged Business Passion, Mission, Passion, Podcast, Start-Up
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