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Category Archives: Podcast
The Strategic Advantage Of A Credible Book Foreword Author
Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
Synopsis Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you … Continue reading
Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK
Tagged Book Formats, Hard Cover, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Podcast, Strippable, Trade Paperback, UK
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Examples of Great Customer Testimonial Statements
Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a … Continue reading
Posted in Book Marketing, Front Matter, Podcast, Testimonial, Writing
Tagged Book Marketing, Front Matter, Podcast, Testimonials, Writing
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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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What Is A Tweetable?
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. Related Posts10 Amazing Low-Cost Ways To Market Your Book Getting … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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Computer-Data Backup-Strategy For Self-Publishers
Synopsis Protecting your computer’s data files is something every self-publisher must know about and deal with before it’s too late. Therefore, it’s essential that you keep the back-up process simple and automatic. It’s also imperative to create multiple copies, on-site, … Continue reading
Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
The 5 Basic Ingredients Of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading
Posted in Book Marketing, Branding, Carnival Of The Indies, Podcast, Sell Sheet
Tagged Book Marketing, Book Sales, Branding, Carnival Of The Indies, Podcast, Sell Sheet
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
