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Category Archives: Podcast
5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading
Posted in Blogging, Content Marketing, Podcast, Podcasting, Repurposing
Tagged Author Website, Blog, Blogging, Carnival Of The Indies, Content, Content Creation, GarageBand, Podcast, Podcasting, Repurpose Content, Repurposing Content, Website
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The Strategic Advantage of a Credible Book Foreword Author
Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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What Is A Tweetable?
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn 1. You will learn how to … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, One Sheet, Podcast, Press Release, Sales Flyer, Self-Publishing, Sell Sheet
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The 5 Basic Ingredients Of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading
Posted in Book Marketing, Branding, Podcast, Sell Sheet
Tagged Book Marketing, Book Sales, Branding, Carnival Of The Indies, Podcast, Sell Sheet
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
Posted in Book Marketing, Inbound Marketing, Podcast, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Carnival Of The Indies, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading
Posted in Distribution, Podcast, Retail Sales, Sales
Tagged Book Sales, Bookstores, Distribution, Podcast, Self-Publishing
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5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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Personalize Your Foreword With Anecdotes To Make It More Powerful
Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading
Posted in Anecdote, Book Marketing, Foreword, Podcast
Tagged anecdotes, Book Marketing, Carnival Of The Indies, Foreword, Podcast
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3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … Continue reading
Posted in Entrepreneurship, Passion, Podcast
Tagged Career, Career Plan, Entrepreneurship, Hobby, Passion, Podcast, Talent
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11 Free Testimonial Sources For Non-Fiction Authors
Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading
Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial
Tagged Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Quote, Self-Publishing, Testimonial
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3 Questions To Help You Discover Your Passion
Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion. What … Continue reading
Posted in Career, Entrepreneurship, Passion, Podcast
Tagged Business Passion, Career, Entrepreneurship, Hobby, Mission, Passion, Podcast, Self-Discovery
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4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”
Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading
Posted in Book Marketing, Call To Action, Copywriting, Podcast
Tagged Book Marketing, Book Sales, Call To Action, Copywriting, CTA, Marketing, Podcast, Sell Sheet
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9 Tips On Writing A Great Description For A Non-Fiction Book
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading
Posted in Book Description, Book Marketing, Marketing, Podcast, Sell Sheet
Tagged Book Description, Book Marketing, Carnival Of The Indies, Non-Fiction, One Sheet, Podcast, Product Description, Sell Sheet
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8 Tips For Safe-Guarding Small-Business Computer Data
Synopsis No matter how small your business is, you must still have a data backup plan in place. No one method alone is a guarantee that your data is completely safe. So here are some tips that show you how … Continue reading
Posted in Business Management, Computers, Data Management, Podcast, Small Business, Technology
Tagged Backup, Cloud Storage, Computers, Data, Data Management, Data Storage, Diversification, Flash Drives, Gadgets, Home-Based Business, Podcast, Small Business, Tech, Technology
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10 More Small-Business Start-Up Mistakes To Avoid
Synopsis Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I share with you my hard-earned experiences and insights that I gained from creating and building my small business. What You Will Learn … Continue reading
Posted in Business, Business Management, Business Model, Business Plan, Entrepreneurship, Podcast, Small Business, Start-Up
Tagged Business Formation, Business Planning, Entrepreneurship, Home-Based Business, Market Research, Podcast, Small Business, Small Business Mistakes, Start-Up Mistakes
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