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Category Archives: Podcast
Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Podcast, Sympathy
Tagged Audience, Book Marketing, emotional intelligence, empathy, feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, sympathy
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The Strategic Advantage Of A Credible Book-Foreword-Author
Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
Synopsis Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you … Continue reading
Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK
Tagged Book Formats, Hard Cover, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Podcast, Strippable, Trade Paperback, UK
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Examples of Great Customer Testimonial Statements
Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a … Continue reading
Posted in Book Marketing, Front Matter, Podcast, Testimonial, Writing
Tagged Book Marketing, Front Matter, Podcast, Testimonials, Writing
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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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What Is A Tweetable?
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn In This Post 1. You will … Continue reading
Posted in Blogging, Podcast, Social Media, Tweetable, Twitter
Tagged Blogging, Podcast, Selfpublishing, Social Media, Tweetable, Twitter
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Computer-Data Backup-Strategy For Self-Publishers
Synopsis Protecting your computer’s data files is something every self-publisher must know about and deal with before it’s too late. Therefore, it’s essential that you keep the back-up process simple and automatic. It’s also imperative to create multiple copies, on-site, … Continue reading
Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
The 5 Basic Ingredients Of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading
Posted in Book Marketing, Branding, Carnival Of The Indies, Podcast, Sell Sheet
Tagged Book Marketing, Book Sales, Branding, Carnival Of The Indies, Podcast, Sell Sheet
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading
Posted in Bookstores, Carnival Of The Indies, Distribution, Podcast, Retail Sales, Sales
Tagged Book Sales, Bookstores, Distribution, Podcast, Self-Publishing
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5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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Personalize Your Foreword With Anecdotes To Make It More Powerful
Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading
Posted in Anecdote, Book Marketing, Carnival Of The Indies, Foreword, Podcast
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3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … Continue reading
Posted in Entrepreneurship, Passion, Podcast
Tagged Career, Career Plan, Entrepreneurship, Hobby, Passion, Podcast, Talent
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11 Free Testimonial Sources For Non-Fiction Authors
Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading
Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial
Tagged Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Quote, Self-Publishing, Testimonial
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2 Amazon Marketing Tools To Help Make Your Book A Financial Success
Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get … Continue reading
Posted in Affiliate Marketing, Amazon, Blogging, Book Marketing, Podcast, Reviews
Tagged Affiliate Marketing, Amazon, Author Central, Blogging, Book Marketing, Book Sales, Listmania, Podcast, Self-Publishing, Tags
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Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues
Synopsis The term “healthcare” will eventually become widely accepted as one word, not two, whether die-hard grammarians, linguists, and editors like it or not. Our language, and any discussions about health, will be greatly improved by ending this battle. The … Continue reading
Posted in Authorship, Grammar, Language, Linguistics, Podcast, Writing
Tagged American Healthcare, Apostrophe, Composition, Compound Words, Contractions, Grammar, Health Care, Healthcare, Hyphen, Language, Linguists, Plurals, Possessive Apostrophe, Possessives, Punctuation, Usage, Writing
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3 Questions To Help You Discover Your Passion
Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion. What … Continue reading
Posted in Career, Entrepreneurship, Passion, Podcast
Tagged Business Passion, Career, Entrepreneurship, Hobby, Mission, Passion, Podcast, Self-Discovery
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