Category Archives: Podcast

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

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Is A Large Platform Critical For An Author’s Success?

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading

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The Strategic Advantage of a Credible Book Foreword Author

Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading

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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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What Is A Tweetable?

Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading

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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn 1. You will learn how to … Continue reading

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Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading

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Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Personalize Your Foreword With Anecdotes To Make It More Powerful

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading

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3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … Continue reading

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11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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2 Amazon Marketing Tools To Help Make Your Book A Financial Success

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get … Continue reading

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3 Questions To Help You Discover Your Passion

Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion. What … Continue reading

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4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

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9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading

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8 Tips For Safe-Guarding Small-Business Computer Data

Synopsis No matter how small your business is, you must still have a data backup plan in place. No one method alone is a guarantee that your data is completely safe. So here are some tips that show you how … Continue reading

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10 More Small-Business Start-Up Mistakes To Avoid

Synopsis Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I share with you my hard-earned experiences and insights that I gained from creating and building my small business. What You Will Learn … Continue reading

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