Category Archives: Outbound Marketing

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

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Posted in Book Marketing, Call To Action, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading

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Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast | Tagged , , , , , , , | Leave a comment

9 Powerful No-Cost Ways To Help Boost Book Sales

Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so … Continue reading

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Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Podcast, Testimonial | Tagged , , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. … Continue reading

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Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing | Tagged , , , , , , | Leave a comment

Passive Marketing: 9 Powerful No-Cost Ways To Help Boost Book Sales

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts … Continue reading

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Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Testimonial | Tagged , , , , , , , , , , | 2 Comments

Advertising 101 (Infographic)

How to craft your messages so customer take notice and take action. This infographic was created from a small business workshop on sales and marketing. Workshop content can be translated into infographics and used as posters, training aides and marketing … Continue reading

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Posted in Advertising, Infographic, Outbound Marketing, Target Marketing | Tagged , , , , | 2 Comments