Category Archives: Non-Fiction

Respect Is Earned, Trust Is Gained (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts3 Easy Steps To Adding A … Continue reading

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The Importance of Sincerity When Writing Non-Fiction

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to … Continue reading

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Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMy New Ebook “The Sell Sheet” … Continue reading

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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

The Introduction (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 10 Reasons That Convinced Me … Continue reading

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How to Write a Book Foreword: A Checklist For Authors

Click here to download this PDF ebook               Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete … Continue reading

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged , , , , , , | Leave a comment

11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment