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Category Archives: Non-Fiction
Respect Is Earned, Trust Is Gained (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts3 Easy Steps To Adding A … Continue reading
Posted in Book Marketing, Infographic, Non-Fiction, Writing
Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing
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The Importance of Sincerity When Writing Non-Fiction
Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to … Continue reading
Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone
Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice
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The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMy New Ebook “The Sell Sheet” … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
The Introduction (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 10 Reasons That Convinced Me … Continue reading
How to Write a Book Foreword: A Checklist For Authors
Click here to download this PDF ebook Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete … Continue reading
Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing
Tagged Endorsement, Foreword, Front Matter, Marketing, Non-Fiction, Promotion, Self-Publishing, Writing
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3 Steps To Creating A Winning Sell Sheet For Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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11 Free Testimonial Sources For Non-Fiction Authors
Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading
Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial
Tagged Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Quote, Self-Publishing, Testimonial
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2 Essential Ingredients That Make A Book Foreword Great
Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading