Category Archives: Non-Fiction

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading

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Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

6 Simple Tips For Writing Non-Fiction In Plain English

Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or … Continue reading

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5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a shortlist of my favorite … Continue reading

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Respect Is Earned, Trust Is Gained (Infographic)

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts6 Simple Tips For Writing Non-Fiction In Plain English (Infographic) How To Create … Continue reading

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The Importance of Sincerity When Writing Non-Fiction

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one of the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers … Continue reading

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The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Comments Off on The Top Reasons Non-Fiction Books Do NOT Achieve Success

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 5 Basic Ingredients Of Successful Book Marketing (Infographic) The 5 Elements Of … Continue reading

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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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The Introduction (Infographic)

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. Trade Paperback Books (Infographic) Book Dedications To Spur Your … Continue reading

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How to Write a Book Foreword: A Checklist For Authors

Click here to download this PDF ebook               Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete … Continue reading

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | Comments Off on How to Write a Book Foreword: A Checklist For Authors

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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