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Category Archives: Marketing
10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
10 Reasons Why Self-Publishing Might Not Be Right For You Synopsis The odds against becoming a successful self-publisher can seem daunting. But, if you’re really serious about seeing yourself in print, and using your writing to help as many people … Continue reading
Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business
Tagged Entrepreneurship, Podcast, Self-Publishing, Small Business
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Jump-Start Your Self-Publishing Business In 10 Steps
10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they’ll help you quickly lay the foundation … Continue reading
Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse
Tagged Blog, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, Epublishing, Management, Marketing, Micro-Niche, Micro-Publishing, Niche, POD, Podcast, Promotion, Self-Publishing
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9 Powerful No-Cost Ways To Help Boost Book Sales
Synopsis Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales. What You Will Learn 1. You will learn how and why passive marketing is so powerful and important for improving … Continue reading
Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Podcast, Testimonial
Tagged Blurb, Book Marketing, Book Reviews, Email Signature, Inbound Marketing, Long Tail, Marketing, Outbound Marketing, Passive Marketing, Podcast, Quote, Testimonial
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5 Sell Sheet Design Secrets For Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading
Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Design, Media Kit, One Sheet, Podcast, Self-Publishing, Sell Sheet
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6 Things Readers Expect From Your Blog
Synopsis If you don’t include all the basic information that your readers are looking for when they visit your blog, they’ll leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. By making … Continue reading
Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Podcast, Social Media
Tagged Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Media, New Media, Podcast, Social Media, Social Networking
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The Foreword, Preface, And Introduction As Powerful Marketing Tools
Synopsis Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot … Continue reading
Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing
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3 Common Myths About Book-Buyer Retention
Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading
Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing
Tagged Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Promotion, Self-Publishing
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27 Websites For Managing, Promoting, And Marketing Your Self-Published Books
Here is a list of websites that I have found to be essential to managing, promoting, and marketing my publishing business and my publications. They are listed in a random order: Continue reading
Posted in Blogging, Management, Marketing, Promotion, Websites
Tagged Blogging, Management, Marketing, Promotion, Websites
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