Category Archives: Marketing

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

10 Reasons Why Self-Publishing Might Not Be Right For You Synopsis The odds against becoming a successful self-publisher can seem daunting. But, if you’re really serious about seeing yourself in print, and using your writing to help as many people … Continue reading

Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , | Comments Off on 10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they’ll help you quickly lay the foundation … Continue reading

Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged , , , , , , , , , , , , , , | Comments Off on Jump-Start Your Self-Publishing Business In 10 Steps

9 Powerful No-Cost Ways To Help Boost Book Sales

Synopsis Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales. What You Will Learn 1. You will learn how and why passive marketing is so powerful and important for improving … Continue reading

Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Podcast, Testimonial | Tagged , , , , , , , , , , , | Comments Off on 9 Powerful No-Cost Ways To Help Boost Book Sales

5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading

Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , | Comments Off on 5 Sell Sheet Design Secrets For Self-Publishers

6 Things Readers Expect From Your Blog

Synopsis If you don’t include all the basic information that your readers are looking for when they visit your blog, they’ll leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. By making … Continue reading

Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Podcast, Social Media | Tagged , , , , , , , , , , | Comments Off on 6 Things Readers Expect From Your Blog

The Foreword, Preface, And Introduction As Powerful Marketing Tools

Synopsis Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot … Continue reading

Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing | Tagged , , , , , , , | Comments Off on The Foreword, Preface, And Introduction As Powerful Marketing Tools

3 Common Myths About Book-Buyer Retention

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading

Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Comments Off on 3 Common Myths About Book-Buyer Retention

27 Websites For Managing, Promoting, And Marketing Your Self-Published Books

Here is a list of websites that I have found to be essential to managing, promoting, and marketing my publishing business and my publications. They are listed in a random order: Continue reading

Posted in Blogging, Management, Marketing, Promotion, Websites | Tagged , , , , | Comments Off on 27 Websites For Managing, Promoting, And Marketing Your Self-Published Books