Category Archives: Marketing

4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

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Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading

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10 Basic Steps To Setting-Up Your Blog

Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be … Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged , , , , , , , , , , , , , , , , | Leave a comment

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis The odds against becoming a successful self-publisher can seem daunting. But if you’re really serious about seeing yourself in print, and using your writing to help as many people as possible, then no number of negatives can stop you … Continue reading

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Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , | Leave a comment

Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the … Continue reading

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Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged , , , , , , , , , , , , , , | Leave a comment

9 Powerful No-Cost Ways To Help Boost Book Sales

Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so … Continue reading

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Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Podcast, Testimonial | Tagged , , , , , , , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Foreword Vs. Preface Vs. Introduction: A Guide For #SelfPublishers (Infographic) … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created … Continue reading

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Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog

Synopsis If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. … Continue reading

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Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Media, New Media, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools

Synopsis Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing | Tagged , , , , , , , | Leave a comment

37 Tips For Writing A Book’s Foreword

Click here to download a free PDF of the 37 tips plus the infographic. Synopsis Here is a list of 37 tips to help the person that is going to be writing the foreword for a book. This list is … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Marketing, Podcast, Promotion, Testimonial, Writing | Tagged , , , , , , , , | Leave a comment

How To Write A Book Foreword: Step by Step

Synopsis: How to create and write a powerful book foreword that will help build your credibility and status, AND help the book’s author sell more books. The process of writing the book foreword is reduced down to four easy steps. … Continue reading

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Posted in Book Marketing, Endorsement, Foreword, Front Matter, Marketing, Podcast, Promotion, Writing | Tagged , , , , , , , | Leave a comment

3 Common Myths About Book-Buyer Retention

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

3 Common Myths About Book-Buyer Retention

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction The business concept of holding onto, or retaining, past and current customers, is typically not given much thought … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

9 Tips On Writing A Great Description For A Non-Fiction Book

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction If your book’s description does not grab the reader by the collar, and quickly convince them that you … Continue reading

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Posted in Book Description, Book Marketing, Marketing, Non-Fiction, Sell Sheet | Tagged , , , , , | Leave a comment

4 Myths About Sell Sheets

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Do you have a sell sheet for your self-published book? Do you not have one because you believe … Continue reading

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Video Marketing Tips: What Real Business Owners Are Doing

Synopsis Business owners Michele and Joseph Kunz share their advice and experiences in an interview with journalist Jason Moreau about using video marketing as part of their overall marketing plan. Author: Jason Moreau According to Marketing Sherpa, a third of … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Your sell sheet is the equivalent of your book’s resume, and it can be a very powerful and … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Just as you would make your book’s cover as attractive as possible, your sell sheet must leave readers … Continue reading

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Posted in Book Marketing, Design, Marketing, Media Kit, Sell Sheet | Tagged , , , , , | Leave a comment