Category Archives: Marketing

Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

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Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business | Tagged , , , , , , , , , , | Leave a comment

4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking | Tagged , , , , , , , , | Leave a comment

10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

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Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing | Tagged , , , , , , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading

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10 Basic Steps To Setting-Up Your Blog

Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be … Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged , , , , , , , , , , , , , , , , | Leave a comment

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis The odds against becoming a successful self-publisher can seem daunting. But if you’re really serious about seeing yourself in print, and using your writing to help as many people as possible, then no number of negatives can stop you … Continue reading

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Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , | Leave a comment

Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the … Continue reading

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Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged , , , , , , , , , , , , , , | Leave a comment

9 Powerful No-Cost Ways To Help Boost Book Sales

Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so … Continue reading

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Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Podcast, Testimonial | Tagged , , , , , , , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Foreword Vs. Preface Vs. Introduction: A Guide For #SelfPublishers (Infographic) … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created … Continue reading

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Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog

Synopsis If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. … Continue reading

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Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Media, New Media, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools

Synopsis Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing | Tagged , , , , , , , | Leave a comment

37 Tips For Writing A Book’s Foreword

Click here to download this PDF ebook               Synopsis Here is a list of 37 tips to help the person that is going to be writing the foreword for a book. This list is … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Marketing, Podcast, Promotion, Testimonial, Writing | Tagged , , , , , , , , | Leave a comment

How To Write A Book Foreword: Step by Step

Synopsis: How to create and write a powerful book foreword that will help build your credibility and status, AND help the book’s author sell more books. The process of writing the book foreword is reduced down to four easy steps. … Continue reading

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Posted in Book Marketing, Endorsement, Foreword, Front Matter, Marketing, Podcast, Promotion, Writing | Tagged , , , , , , , | Leave a comment

3 Common Myths About Book-Buyer Retention

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

Video Marketing Tips: What Real Business Owners Are Doing

Synopsis Business owners Michele and Joseph Kunz share their advice and experiences in an interview with journalist Jason Moreau about using video marketing as part of their overall marketing plan. Author: Jason Moreau According to Marketing Sherpa, a third of … Continue reading

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The Small Business Guide to Social Media Mastery (Infographic)

Want to learn more about social media as a whole for your business? Take a look at “The Small Business Guide to Social Media Mastery,” an infographic by MarketMeSuite and Placester! Related PostsWeb Accessibility for Designers (Infographic) 6 Tips to … Continue reading

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5 Steps to Building Your Platform (Infographic)

Here is an infographic for David Hyatt’s new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this inforgrahpic. Related PostsKunzOnPublishing.com Blog Up and Running Again Google’s Love – Hate Relationship With … Continue reading

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Social Marketing Compass (Infographic)

This infographic provides a compass to give a visual of social marketing and the different directions one could take in their social media marketing strategy. It shows how different methods can appeal to different consumer sentiments. Related PostsLiteracy In America … Continue reading

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Posted in Inbound Marketing, Infographic, Marketing, New Media, Social Media | Tagged , , , , | 1 Comment

New Media Marketing (Infographic)

One of many industries affected by the Internet age has definitely been marketing. Because marketing is all about communication, the Internet has proved to be a certified playground for marketing professionals. Learn how the Web has changed the game in … Continue reading

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