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Category Archives: Marketing
2 Writing Tips to Show Your Non-fiction Readers You Understand Them
Updated September 24, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading
Posted in Marketing
Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Nonfiction, Reader Needs, Reader Wants, Writing
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How to Create a One-Minute Book Promo Video in 4 Easy Steps
Updated September 7, 2023 Subtitle You can make a professional-looking book promo video with some research, patience, practice, and persistence Synopsis My main goal is to share how I create my book promo videos so you can see the basic … Continue reading
Posted in Marketing
Tagged Adobe Photoshop, Book Marketing, Book Promo Video, Facebook, iMovie, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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The Top Reasons Non-fiction Books Do Not Achieve Success
Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading
Posted in Book Marketing
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Blogging, Infographic, Repurposing
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading
Posted in Marketing, Social Media
Tagged Blogging, Repurposing Content
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5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading
Posted in Marketing, Social Media
Tagged Author Website, Blog, Blogging, Content, Content Creation, GarageBand, Podcasting, Repurpose Content, Repurposing Content, Website
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Sell Sheet Worksheet and Questionnaire for Self-Publishers
Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading
Posted in Marketing
Tagged Book Marketing, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)
Updated December 9, 2022 View the full post that goes with this infographic
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading
Posted in Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways to Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is NOT Created Equal (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is a Large Platform Critical for an Author’s Success?
Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading
Posted in Book Marketing, Marketing
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Social Media
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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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6 Things Readers Expect from Your Blog (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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