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Category Archives: Marketing
The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts6 Simple Tips For Writing Non-Fiction In Plain English (Infographic) Book … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. • This infographic also appears on Neil Patel’s website NeilPatel.com A must read for self-publishers: 10 Foolproof … Continue reading
Posted in Book Marketing, Infographic, Marketing, Niche
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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The Strategic Advantage Of A Credible Book-Foreword-Author
Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic.
Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Infographic, One Sheet, Self-Publishing, Sell Sheet
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How To Use Marketing Channels To Drive Book Sales (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts8 Tips For Safe-Guarding Small-Business Computer Data (Infographic) Self-Publishing Superstars: BookExpo And BookCon … Continue reading
Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
Tagged Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
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How To Use Marketing Channels To Drive Book Sales
Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading
Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts 5 Signs Your … Continue reading
Posted in Book Marketing, Buying Cycle, Customer Retention, Customers, Infographic, Marketing
Tagged Book Marketing, Buying Cycle, Buying Triggers, Consumer Buying Cycle, Infographic, Self-Publishing
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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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3 Steps To Creating A Winning Sell Sheet For Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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The Big Book Of Business Quotations, by Johnnie L. Roberts
Thank you to Johnnie L. Roberts for publishing and sharing my business quote in his new book of business quotes. Related PostsSarah Wylie Sharing My Quotes In Her Videos On YouTube Successful Entrepreneurship At University Of Maryland The 4 Day … Continue reading
Posted in Business, Customer Retention, Customers, Entrepreneurship, Marketing, Quote, Small Business
Tagged Business, Customer Retention, Customers, Entrepreneurship, Marketing, Quote, Small Business
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The 5 Elements Of Successful Online Marketing (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTop 10 Book Cover Design Tips For Self-Publishers 10 Small-Business Start-Up Mistakes To … Continue reading
Posted in Book Marketing, Business Plan, Infographic, Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Press Release, Publicity, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, One Sheet, Podcast, Press Release, Sales Flyer, Self-Publishing, Sell Sheet
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5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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9 Tips On Writing A Great Description For A Non-Fiction Book
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading
Posted in Book Description, Book Marketing, Carnival Of The Indies, Marketing, Podcast, Sell Sheet
Tagged Book Description, Book Marketing, Carnival Of The Indies, Non-Fiction, One Sheet, Podcast, Product Description, Sell Sheet
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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will … Continue reading
Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business
Tagged Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business
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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business
Tagged Customers, Direct Mail Marketing, Email Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Podcast, Prospects, Small Business
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4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Podcast, Sell Sheet, Social Networking
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10 Great Reasons To Self-Publish Now
Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading
Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing
Tagged Authority, Book Marketing, Career, Distribution, Entrepreneurship, Entry Barrier, Indie Publishing, Marketing, Niche, Niche-Publishing, Podcast, Self-Publishing
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The 5 Elements Of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading
Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast
Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing, Podcast
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