Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading →

Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast | Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness | Comments Off

A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Posted on August 6, 2017 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet | Tagged Book Marketing, Infographic, One Sheet, Self-Publishing, Sell Sheet | Comments Off

The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

Posted on May 16, 2017 by Joseph C. Kunz, Jr.

Updated December 12, 2022 View the full article that goes with this infographic

Posted in Book Marketing, Buying Cycle, Customer Retention, Infographic, Marketing | Tagged Book Marketing, Buying Cycle, Buying Triggers, Consumer Buying Cycle, Infographic, Self-Publishing | Comments Off

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Posted on May 11, 2017 by Joseph C. Kunz, Jr.

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading →

Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping | Comments Off

3 Steps To Creating A Winning Sell Sheet For Your Book

Posted on April 13, 2017 by Joseph C. Kunz, Jr.

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading →

Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling | Comments Off

The 5 Elements Of Successful Online Marketing (Infographic)

Posted on December 11, 2016 by Joseph C. Kunz, Jr.

Updated December 12, 2022 View the full article that goes with this infographic

Posted in Book Marketing, Business Plan, Infographic, Marketing | Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing | Comments Off

Sell Sheet Terminology For Book Marketers

Posted on November 24, 2016 by Joseph C. Kunz, Jr.

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading →

Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet | Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, One Sheet, Podcast, Press Release, Sales Flyer, Self-Publishing, Sell Sheet | Comments Off

5 Profitable Ways To Use Your Book’s Sell Sheet

Posted on November 10, 2016 by Joseph C. Kunz, Jr.

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading →

Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet | Comments Off

9 Tips On Writing A Great Description For A Non-Fiction Book

Posted on October 6, 2016 by Joseph C. Kunz, Jr.

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading →

Posted in Book Description, Book Marketing, Marketing, Podcast, Sell Sheet | Tagged Book Description, Book Marketing, Carnival Of The Indies, Non-Fiction, One Sheet, Podcast, Product Description, Sell Sheet | Comments Off

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Posted on September 12, 2016 by Joseph C. Kunz, Jr.

10 More Reasons Why Self-Publishing Might Not Be Right For You Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new … Continue reading →

Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business | Tagged Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Comments Off

Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Posted on September 5, 2016 by Joseph C. Kunz, Jr.

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading →

Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business | Tagged Customers, Direct Mail Marketing, Email Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Podcast, Prospects, Small Business | Comments Off

4 Myths About Sell Sheets That Can RUIN Your Book Sales

Posted on August 29, 2016 by Joseph C. Kunz, Jr.

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading →

Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking | Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Podcast, Sell Sheet, Social Networking | Comments Off

10 Great Reasons To Self-Publish Now

Posted on August 11, 2016 by Joseph C. Kunz, Jr.

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading →

Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing | Tagged Authority, Book Marketing, Career, Distribution, Entrepreneurship, Entry Barrier, Indie Publishing, Marketing, Niche, Niche-Publishing, Podcast, Self-Publishing | Comments Off

The 5 Elements Of Successful Online Marketing

Posted on August 4, 2016 by Joseph C. Kunz, Jr.

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading →

Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast | Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing, Podcast | Comments Off

10 Basic Steps To Setting-Up Your Blog

Posted on July 25, 2016 by Joseph C. Kunz, Jr.

Synopsis There’s a learning curve to successful blogging. And it’ll take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be enormous. Here … Continue reading →

Posted in Article Marketing, Blogging, Book Marketing, Branding, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Joel Friedlander, Market Research, Market Testing, Marketplace, Podcast, Product Development, Promotion, Self-Publishing, Target Audience | Comments Off

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Posted on July 7, 2016 by Joseph C. Kunz, Jr.

10 Reasons Why Self-Publishing Might Not Be Right For You Synopsis The odds against becoming a successful self-publisher can seem daunting. But, if you’re really serious about seeing yourself in print, and using your writing to help as many people … Continue reading →

Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged Entrepreneurship, Podcast, Self-Publishing, Small Business | Comments Off

Jump-Start Your Self-Publishing Business In 10 Steps

Posted on June 16, 2016 by Joseph C. Kunz, Jr.

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they’ll help you quickly lay the foundation … Continue reading →

Posted in Blogging, Business Model, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged Blog, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, Epublishing, Management, Marketing, Micro-Niche, Micro-Publishing, Niche, POD, Podcast, Promotion, Self-Publishing | Comments Off

Category Archives: Marketing

Needs And Wants Reduced To Its Simplest Terms (Infographic)

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

The Strategic Advantage of a Credible Book Foreword Author