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Category Archives: Marketing
The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow To Earn Money … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #smallbusiness Related Posts6 Things Readers Expect From Your … Continue reading
The Strategic Advantage Of A Credible Book-Foreword-Author
Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading
A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
Click on the image to enlarge it. Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic.
Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Infographic, One Sheet, Self-Publishing, Sell Sheet
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How To Use Marketing Channels To Drive Book Sales (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheets: An Intro Guide For … Continue reading
How To Use Marketing Channels To Drive Book Sales
Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading
Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Great Reasons To Self-Publish Now … Continue reading
Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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3 Steps To Creating A Winning Sell Sheet For Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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The Big Book Of Business Quotations, by Johnnie L. Roberts
Thank you to Johnnie L. Roberts for publishing and sharing my business quote in his new book of business quotes. Related PostsSarah Wylie Sharing My Quotes In Her Videos On YouTube Successful Entrepreneurship At University Of Maryland The 4 Day … Continue reading
The 5 Elements Of Successful Online Marketing (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast on … Continue reading
Posted in Book Marketing, Business Plan, Infographic, Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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How To Grow Your Twitter Following (Infographic)
The truth is that there is no silver bullet to growing your twitter. Twiends will give you a huge head-start and massive reach, but you will still need to get out there give people something valuable. Hope you enjoy! Click … Continue reading
Posted in Infographic, Marketing, Promotion, Publicity, Social Media
Tagged Infographic, Marketing, Promotion, Publicity, Social Media, Twitter
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How To Twitter (Infographic)
New to Twitter and wondering how to get started? Dave Sumter is sharing this fun ‘how to twitter’ infographic to help you get going quickly. It answers beginner questions such as how to set up your Twitter account, how to … Continue reading
Posted in Infographic, Marketing, Promotion, Publicity, Social Media
Tagged Infographic, Marketing, Promotion, Publicity, Social Media, Twitter
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
What Is Twitter? (Infographic)
Are you new to Twitter? Do you want to know what Twitter is all about? Dave Sumter is sharing this fun handy (not so little) infographic explains everything you need to know about tweeting, following, and the social network in … Continue reading
Posted in Infographic, Marketing, Promotion, Publicity, Social Media
Tagged Infographic, Marketing, Promotion, Publicity, Social Media, Twitter
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5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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9 Tips On Writing A Great Description For A Non-Fiction Book
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading
Twitter Tips To Turn You Into A Twittering Pro (Infographic)
Courtesy of: https://www.salesforce.com/ca/blog/2015/03/twitter-tips.html Related Posts10 Commandments for New Logo Designers (Infographic) Evolution Of Web Design (Infographic) SEO Action Guide (Infographic) 22 Ways To Create Compelling Content When You Don’t Have A Clue (Infographic)
Posted in Branding, Infographic, Marketing, Social Media
Tagged Branding, Infographic, Marketing, Social Media, Twitter, Twitter Marketing
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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will … Continue reading