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Category Archives: Marketing
Needs And Wants Reduced To Its Simplest Terms (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Infographic, Marketing, Niche
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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The Strategic Advantage of a Credible Book Foreword Author
Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Infographic, One Sheet, Self-Publishing, Sell Sheet
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3 Steps To Creating A Winning Sell Sheet For Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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The 5 Elements Of Successful Online Marketing (Infographic)
Updated December 12, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Business Plan, Infographic, Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, One Sheet, Podcast, Press Release, Sales Flyer, Self-Publishing, Sell Sheet
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5 Profitable Ways To Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Podcast, Press Kit, Sell Sheet
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9 Tips On Writing A Great Description For A Non-Fiction Book
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading
Posted in Book Description, Book Marketing, Marketing, Podcast, Sell Sheet
Tagged Book Description, Book Marketing, Carnival Of The Indies, Non-Fiction, One Sheet, Podcast, Product Description, Sell Sheet
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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
10 More Reasons Why Self-Publishing Might Not Be Right For You Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new … Continue reading
Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business
Tagged Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business
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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business
Tagged Customers, Direct Mail Marketing, Email Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Podcast, Prospects, Small Business
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4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Podcast, Sell Sheet, Social Networking
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The 5 Elements Of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading
Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast
Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing, Podcast
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10 Basic Steps To Setting-Up Your Blog
Synopsis There’s a learning curve to successful blogging. And it’ll take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be enormous. Here … Continue reading
Posted in Article Marketing, Blogging, Book Marketing, Branding, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up
Tagged Audience, Audience Feedback, Author Platform, Blogging, Book Publishing, Content, Ebook, Feedback, Joel Friedlander, Market Research, Market Testing, Marketplace, Podcast, Product Development, Promotion, Self-Publishing, Target Audience
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10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
10 Reasons Why Self-Publishing Might Not Be Right For You Synopsis The odds against becoming a successful self-publisher can seem daunting. But, if you’re really serious about seeing yourself in print, and using your writing to help as many people … Continue reading
Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business
Tagged Entrepreneurship, Podcast, Self-Publishing, Small Business
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Jump-Start Your Self-Publishing Business In 10 Steps
10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they’ll help you quickly lay the foundation … Continue reading
Posted in Blogging, Business Model, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse
Tagged Blog, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, Epublishing, Management, Marketing, Micro-Niche, Micro-Publishing, Niche, POD, Podcast, Promotion, Self-Publishing
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