Category Archives: Marketing

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Click to enlarge image. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Tips To Working With Your Spouse … Continue reading

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #smallbusiness Related PostsStep Into Your Reader’s Shoes And Understand How They … Continue reading

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The Strategic Advantage Of A Credible Book-Foreword-Author

Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Click image to enlarge. Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic.

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How To Use Marketing Channels To Drive Book Sales (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Types Of Testimonials: The Good, The Bad, And … Continue reading

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Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

How To Use Marketing Channels To Drive Book Sales

Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading

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Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , , , , , | Leave a comment

The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTop 10 Book Cover Design Tips For Self-Publishers 6 … Continue reading

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Posted in Book Marketing, Buying Cycle, Customer Retention, Customers, Infographic, Marketing | Tagged , , , , , | Leave a comment

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged , , , , , , | Leave a comment

The Big Book Of Business Quotations, by Johnnie L. Roberts

Thank you to Johnnie L. Roberts for publishing and sharing my business quote in his new book of business quotes. Related PostsSuccessful Entrepreneurship At University Of Maryland The 4 Day Week – Does It Enhance Employee Productivity? Being A Working … Continue reading

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Posted in Business, Customer Retention, Customers, Entrepreneurship, Marketing, Quote, Small Business | Tagged , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsWeb Accessibility for Designers (Infographic) 6 Tips to Create … Continue reading

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How To Grow Your Twitter Following (Infographic)

The truth is that there is no silver bullet to growing your twitter. Twiends will give you a huge head-start and massive reach, but you will still need to get out there give people something valuable. Hope you enjoy! Click … Continue reading

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How To Twitter (Infographic)

New to Twitter and wondering how to get started? Dave Sumter is sharing this fun ‘how to twitter’ infographic to help you get going quickly. It answers beginner questions such as how to set up your Twitter account, how to … Continue reading

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Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet | Tagged , , , , , , , , | Leave a comment

What Is Twitter? (Infographic)

Are you new to Twitter? Do you want to know what Twitter is all about? Dave Sumter is sharing this fun handy (not so little) infographic explains everything you need to know about tweeting, following, and the social network in … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips that can … Continue reading

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Posted in Book Description, Book Marketing, Carnival Of The Indies, Marketing, Podcast, Sell Sheet | Tagged , , , , , , , | Leave a comment

Twitter Tips To Turn You Into A Twittering Pro (Infographic)

Courtesy of: https://www.salesforce.com/ca/blog/2015/03/twitter-tips.html Related Posts22 Ways To Create Compelling Content When You Don’t Have A Clue (Infographic) 27 Websites For Managing, Promoting, And Marketing Your Self-Published Books What Is Niche Publishing? The 10 Pros Of Self-Publishing

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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will … Continue reading

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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

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Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business | Tagged , , , , , , , , , , | Leave a comment