Category Archives: Marketing

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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The Strategic Advantage of a Credible Book Foreword Author

Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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The 5 Elements Of Successful Online Marketing (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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9 Tips On Writing A Great Description For A Non-Fiction Book

Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading

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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

10 More Reasons Why Self-Publishing Might Not Be Right For You Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new … Continue reading

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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

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4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

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The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading

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10 Basic Steps To Setting-Up Your Blog

Synopsis There’s a learning curve to successful blogging. And it’ll take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be enormous. Here … Continue reading

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10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

10 Reasons Why Self-Publishing Might Not Be Right For You Synopsis The odds against becoming a successful self-publisher can seem daunting. But, if you’re really serious about seeing yourself in print, and using your writing to help as many people … Continue reading

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Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they’ll help you quickly lay the foundation … Continue reading

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