Category Archives: Marketing Plan

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers

Synopsis: A foreword, preface, and introduction can each play a pivotal role in a book’s marketing plan. Understanding the differences, and how to use each to your advantage, can help propel your book to critical and financial success. View the … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing | Tagged , , , , , , , , | Leave a comment

7 Types Of Testimonials: A Guide For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Faked Testimonial I strongly advise against doing this. Readers are very sophisticated, and very tuned-in to what is … Continue reading

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Posted in Book Marketing, Front Matter, Marketing Plan, Testimonial, Writing | Tagged , , , , , , | Leave a comment