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Category Archives: Inbound Marketing
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, marketing materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast
Tagged 3 Stage Sales Cycle, Book Marketing, Book Sales, Brand Awareness, Buyer Persona, Buying Trigger Events, Buying Triggers, Consumer Research, Customer Buying Cycle, Customers, Followers, Inbound Marketing, Lead Nurturing, Marketing, Podcast, Sales Cycle, Sales Funnel, Shopping
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
10 Amazing Low-Cost Ways To Market Your Book
Synopsis Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few … Continue reading
Posted in Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Content Marketing, Endorsement, Google, Inbound Marketing, Podcast, Social Media
Tagged Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Google, Inbound Marketing, Linkedin, Podcast, Social Media, Youtube
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9 Powerful No-Cost Ways To Help Boost Book Sales
Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so … Continue reading
Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Podcast, Testimonial
Tagged Blurb, Book Marketing, Book Reviews, Email signature, Inbound Marketing, Long Tail, Marketing, Outbound Marketing, Passive Marketing, Podcast, Quote, Testimonial
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6 Things Readers Expect From Your Blog
Synopsis If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. … Continue reading
Sell Sheets: A Guide For New Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer … Continue reading
Posted in Book Marketing, Inbound Marketing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Sales Flyer, Self-Publishing, Sell Sheet
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Passive Marketing: 9 Powerful No-Cost Ways To Help Boost Book Sales
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts … Continue reading
Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Testimonial
Tagged Blurb, Book Marketing, Book Reviews, Email signature, Inbound Marketing, Long Tail, Marketing, Outbound Marketing, Passive Marketing, Quote, Testimonial
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What Today’s Social Landscape Can Offer Small Businesses Tomorrow (Infographic)
The summer is a great time for R&R. But it’s also a great time for small businesses to take advantage of what is often a slower sales season – and use that time to get ready for the typically busier … Continue reading
Posted in Inbound Marketing, Infographic, Small Business, Social Media
Tagged Inbound Marketing, Infographic, Small Business, Social Media
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The Small Business Guide to Social Media Mastery (Infographic)
Want to learn more about social media as a whole for your business? Take a look at “The Small Business Guide to Social Media Mastery,” an infographic by MarketMeSuite and Placester! Related Posts3 Common Myths About Book-Buyer Retention Web Accessibility … Continue reading
6 Basic Things Every Reader Wants From Your Blog
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction The blog is now the most basic and essential marketing tool needed for today’s small businesses. Your blog … Continue reading
Social Marketing Compass (Infographic)
This infographic provides a compass to give a visual of social marketing and the different directions one could take in their social media marketing strategy. It shows how different methods can appeal to different consumer sentiments. Related PostsHabits Of The … Continue reading
Posted in Inbound Marketing, Infographic, Marketing, New Media, Social Media
Tagged Inbound Marketing, Infographic, Marketing, New Media, Social Media
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New Media Marketing (Infographic)
One of many industries affected by the Internet age has definitely been marketing. Because marketing is all about communication, the Internet has proved to be a certified playground for marketing professionals. Learn how the Web has changed the game in … Continue reading
Posted in Inbound Marketing, Infographic, Marketing, New Media, Social Media
Tagged Inbound Marketing, Infographic, Marketing, New Media, Social Media
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10 Amazing Low-Cost Ways To Market Your Book
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Here is a list of effective, popular, proven-to-work, and low-cost ways to market your book. I personally use every … Continue reading
Posted in Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Content Marketing, Endorsement, Google, Inbound Marketing, Social Media
Tagged Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Google, Inbound Marketing, Linkedin, Social Media, Youtube
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SEO Action Guide (Infographic)
WP Pro Business is happy to share the SEO Action Guide Infographic below as a tool you can use to guide your own search engine optimization efforts. Study the different elements of SEO in the image and put them into … Continue reading
Posted in Blogging, Inbound Marketing, Infographic, SEO, Social Media
Tagged Blogging, Inbound Marketing, Infographic, SEO, Social Media
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22 Ways To Create Compelling Content When You Don’t Have A Clue (Infographic)
The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. Copyblogger has re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see … Continue reading
