Category Archives: Inbound Marketing

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Inbound Marketing, Podcast, Sell Sheet | Tagged , , , , , , , , | Leave a comment

10 Amazing Low-Cost Ways To Market Your Book

Synopsis Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few … Continue reading

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Posted in Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Content Marketing, Endorsement, Google, Inbound Marketing, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment

9 Powerful No-Cost Ways To Help Boost Book Sales

Synopsis Here is a quick discussion of some very powerful no-cost “passive marketing” ideas that will help you achieve never-ending books sales. What You Will Learn In This Post 1. You will learn how and why passive marketing is so … Continue reading

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Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Podcast, Testimonial | Tagged , , , , , , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog

Synopsis If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. … Continue reading

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Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Media, New Media, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment