Category Archives: Emotional Connection

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading

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Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged , , , , , , , , , | Comments Off on Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales