Category Archives: Emotional Connection

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Posted on February 15, 2021 by Joseph C. Kunz, Jr.

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading →

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Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can focus on truly understanding your reading audience and … Continue reading →

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged , , , , , , , , , | Comments Off on Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales