Category Archives: Differentiation

Differentiation And Positioning For Authors

Posted on November 3, 2016 by Joseph C. Kunz, Jr.

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading →

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Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , , , , | Leave a comment

What Is Niche And Micro-Niche Publishing?

Posted on September 26, 2016 by Joseph C. Kunz, Jr.

Synopsis Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and … Continue reading →

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Posted in Book Marketing, Branding, Differentiation, Niche, Passion, Podcast | Tagged , , , , , , , , , | Leave a comment

Differentiation And Positioning For Authors

Posted on October 23, 2015 by Joseph C. Kunz, Jr.

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction The never-ending quest to get more readers, and their hard-earned money, is more competitive now than it has … Continue reading →

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Posted in Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , | Leave a comment