Category Archives: Design

7 Things Readers Notice When Picking Up A Book

Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles | Tagged , , , , , , , , , , , | 2 Comments

What Makes A Great Sell Sheet?

Synopsis On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading

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Posted in Book Cover, Design, Front Matter, ISBN's, Podcast, Retail Sales, Self-Publishing | Tagged , , , , , , , | 4 Comments

The Book Buyer’s Decision-Making Process

Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose … Continue reading

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Posted in Amazon, Book Marketing, Design, Foreword, Introduction, Podcast, Websites | Tagged , , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created … Continue reading

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Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet | Tagged , , , , , , | Leave a comment

Top 10 Book Cover Design Tips For Self-Publishers

Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You must figure out what needs to be on that cover in … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales | Tagged , , , , , , , | Leave a comment

The 10 Commandments To Becoming A Financially Successful Self-Publisher

Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create a quality book that can provide an ongoing stream of … Continue reading

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Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial | Tagged , , , , , , , , | Leave a comment

Web Accessibility for Designers (Infographic)

The focus of web accessibility is often on web development – the things that happen in HTML, CSS, or JavaScript after a site has been designed visually. Optimal accessibility should start much earlier, as part of the visual design process. … Continue reading

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What Makes A Great Sell Sheet? A Guide For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction On its surface the sell sheet might simply look like a static piece of marketing material. But under … Continue reading

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Posted in Book Marketing, Design, Self-Publishing, Sell Sheet | Tagged , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Just as you would make your book’s cover as attractive as possible, your sell sheet must leave readers … Continue reading

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Posted in Book Marketing, Design, Marketing, Media Kit, Sell Sheet | Tagged , , , , , | Leave a comment