Category Archives: Design

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts2 Writing Tips to Show Your Non-Fiction Readers That You Understand … Continue reading

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Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the … Continue reading

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7 Things Readers Notice When Picking Up A Book

Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles | Tagged , , , , , , , , , , , | Comments Off on 7 Things Readers Notice When Picking Up A Book

What Makes A Great Sell Sheet?

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading

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10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading

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The Book Buyer’s Decision-Making Process

Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I’ve outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your … Continue reading

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5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading

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Top 10 Book Cover Design Tips For Self-Publishers

Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading

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The 10 Commandments To Becoming A Financially Successful Self-Publisher

Click here to download this PDF ebook               Synopsis Creating your first book might seem like a daunting task at first glance. But, by devoting some time and effort to it, you should be … Continue reading

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New Book About Publishing Features My Articles

Publetariat Omnibus, 2008-2012: The Most Popular and Practical Posts From the First Four Years of Publetariat.com Authors: Alan Baxter, Julian Block, Mark Coker, Melissa Conway, Nick Daws, Joel Friedlander, April L. Hamilton, Joseph C. Kunz, Jr., Cheri Lasota, M. Louisa … Continue reading

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Posted in Book Marketing, Design, My Publications, Publetariat, Self-Publishing, Writing | Tagged , , , , , | Comments Off on New Book About Publishing Features My Articles