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Category Archives: Design
Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsNeeds And Wants Reduced … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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7 Things Readers Notice When Picking Up A Book
Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles
Tagged Book Buying, Book Design, Book Marketing, Book Purchasing, Book Shopping, Cover Design, Foreword, Front Matter, Introduction, Page Count, Podcast, Preface
2 Comments
What Makes A Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading
Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
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10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book
Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading
Posted in Book Cover, Design, Front Matter, ISBN's, Podcast, Retail Sales, Self-Publishing
Tagged Book Design, Book Marketing, Cover Design, Design, Grammar, Podcast, Self-Publishing, Writing Mistakes
4 Comments
The Book Buyer’s Decision-Making Process
Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose … Continue reading
Posted in Amazon, Book Marketing, Design, Foreword, Introduction, Podcast, Websites
Tagged Amazon, Book Marketing, Design, Foreword, Introduction, Podcast, Websites
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5 Sell Sheet Design Secrets For Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created … Continue reading
Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Design, Media Kit, One Sheet, Podcast, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips For Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookend, Carnival Of The Indies, Design, ISBN, Podcast, Retail Sales
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The 10 Commandments To Becoming A Financially Successful Self-Publisher
Click here to download a free PDF of these commandments. Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create … Continue reading
Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonials
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Web Accessibility for Designers (Infographic)
The focus of web accessibility is often on web development – the things that happen in HTML, CSS, or JavaScript after a site has been designed visually. Optimal accessibility should start much earlier, as part of the visual design process. … Continue reading
Posted in Accessibility, Design, Infographic
Tagged Accessibility, Design, Infographic, Web Design
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What Makes A Great Sell Sheet? A Guide For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction On its surface the sell sheet might simply look like a static piece of marketing material. But under … Continue reading
Posted in Book Marketing, Design, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Marketing, One Sheet, Self-Publishing, Sell Sheet
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5 Sell Sheet Design Secrets For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Just as you would make your book’s cover as attractive as possible, your sell sheet must leave readers … Continue reading
Posted in Book Marketing, Design, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Design, Media Kit, One Sheet, Self-Publishing, Sell Sheet
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Chip Kidd: Designing Books Is No Laughing Matter. OK, It Is
Here is a fun and interesting Ted Talks video of graphic designer Chip Kidd discussing some of his most well-known book designs. You will enjoy hearing his thought process for developing some of his designs. Here is a short description … Continue reading
7 Things Readers Notice When Picking Up A Book
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction If you have any hope of having your book achieve financial and critical success, you must understand how … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Preface, Retail Sales, Testimonial, Titles
Tagged Book Buying, Book Design, Book Marketing, Book Purchasing, Book Shopping, Carnival Of The Indies, Cover Design, Foreword, Front Matter, Introduction, Page Count, Preface
4 Comments
Top 10 Book Cover Design Tips For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookland, Carnival Of The Indies, Design, ISBN, Retail Sales
5 Comments
10 Commandments for New Logo Designers (Infographic)
Every profession has its own set of rules and graphic design is no different. It is an ever evolving field, however the basics remain the same. We have stressed the importance of following a few essential rules time and time … Continue reading
New Book About Publishing Features My Articles
Publetariat Omnibus, 2008-2012: The Most Popular and Practical Posts From the First Four Years of Publetariat.com Authors: Alan Baxter, Julian Block, Mark Coker, Melissa Conway, Nick Daws, Joel Friedlander, April L. Hamilton, Joseph C. Kunz, Jr., Cheri Lasota, M. Louisa … Continue reading
Posted in Book Marketing, Design, My Publications, Publetariat, Self-Publishing, Writing
Tagged Book Design, Book Marketing, My Publications, Publetariat, Self-Publishing, Writing
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Evolution Of Web Design (Infographic)
Websites have come a long way in the last ten years but remember when websites were neon green, with text in all caps and the hyperlinks in blue? Read on to see where the tablet-ready internet we know today came … Continue reading
Posted in Blogging, Design, Infographic, Websites
Tagged Blogging, Design, History, Infographic, Websites
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The Book Buyer’s Decision-Making Process: A Guide For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction As a self-publisher you must understand how a potential customer will determine if your book is worth buying. … Continue reading
Posted in Amazon, Book Marketing, Design, Foreword, Introduction, Websites
Tagged Amazon, Book Marketing, Design, Foreword, Introduction, Website
1 Comment
The 10 Commandments To Becoming A Financially Successful Self-Publisher
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way … Continue reading
Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonial
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonials
5 Comments
