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Category Archives: Design
Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts2 Writing Tips to Show Your Non-Fiction Readers That You Understand … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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7 Things Readers Notice When Picking Up A Book
Synopsis If you have any hope of having your book achieve financial and critical success, you must understand how your readers, view your book when they first see it. Once you fully understand how your readers will perceive your book … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Front Matter, Introduction, Podcast, Preface, Retail Sales, Titles
Tagged Book Buying, Book Design, Book Marketing, Book Purchasing, Book Shopping, Cover Design, Foreword, Front Matter, Introduction, Page Count, Podcast, Preface
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What Makes A Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading
Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet
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10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book
Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading
Posted in Book Cover, Design, Front Matter, ISBN's, Podcast, Retail Sales, Self-Publishing
Tagged Book Design, Book Marketing, Cover Design, Design, Grammar, Podcast, Self-Publishing, Writing Mistakes
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The Book Buyer’s Decision-Making Process
Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I’ve outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your … Continue reading
Posted in Amazon, Book Marketing, Design, Foreword, Introduction, Podcast, Websites
Tagged Amazon, Book Marketing, Design, Foreword, Introduction, Podcast, Websites
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5 Sell Sheet Design Secrets For Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading
Posted in Book Marketing, Design, Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Design, Media Kit, One Sheet, Podcast, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips For Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales
Tagged Book Cover, Book Marketing, Bookend, Carnival Of The Indies, Design, ISBN, Podcast, Retail Sales
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The 10 Commandments To Becoming A Financially Successful Self-Publisher
Click here to download this PDF ebook Synopsis Creating your first book might seem like a daunting task at first glance. But, by devoting some time and effort to it, you should be … Continue reading
Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonials
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New Book About Publishing Features My Articles
Publetariat Omnibus, 2008-2012: The Most Popular and Practical Posts From the First Four Years of Publetariat.com Authors: Alan Baxter, Julian Block, Mark Coker, Melissa Conway, Nick Daws, Joel Friedlander, April L. Hamilton, Joseph C. Kunz, Jr., Cheri Lasota, M. Louisa … Continue reading
Posted in Book Marketing, Design, My Publications, Publetariat, Self-Publishing, Writing
Tagged Book Design, Book Marketing, My Publications, Publetariat, Self-Publishing, Writing
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