Category Archives: Customer Retention

The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

Posted on May 16, 2017 by Joseph C. Kunz, Jr.

Updated December 12, 2022 View the full article that goes with this infographic

Posted in Book Marketing, Buying Cycle, Customer Retention, Infographic, Marketing | Tagged , , , , , | Comments Off on The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

3 Common Myths About Book-Buyer Retention

Posted on April 18, 2016 by Joseph C. Kunz, Jr.

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading →

Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Comments Off on 3 Common Myths About Book-Buyer Retention