Category Archives: Copywriting

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading

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Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

6 Simple Tips For Writing Non-Fiction In Plain English

Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or … Continue reading

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Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on 6 Simple Tips For Writing Non-Fiction In Plain English

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast In The Top 25 How To … Continue reading

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Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Comments Off on Benefits Vs. Features: A Crucial Key to Selling More Books

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

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