Category Archives: Bookstore Sales

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheet Worksheet And … Continue reading

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet | Tagged , , , , , , , , | Leave a comment

The 10 Commandments To Becoming A Financially Successful Self-Publisher

Click here to download a free PDF of these commandments. Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create … Continue reading

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To Buy Or Not To Buy: How A Book-Buyer Decides

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. The Book Buyer’s Decision Process Introduction As a self-publisher you must understand how a potential customer will determine if … Continue reading

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Sell Sheet Terminology For New Self-Publishers

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. And having a … Continue reading

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Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Publicity, Sell Sheet | Tagged , , , , , , | Leave a comment

The 10 Commandments To Becoming A Financially Successful Self-Publisher

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way … Continue reading

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Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonial | Tagged , , , , , , , | 5 Comments

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Strippable” simply means that a book’s cover can be torn off, or stripped off, by the book retailer or distributor, and sent back to the book publisher for a credit or refund. The book publisher tells the book retailers and distributors which books that it will allow to be stripped, and which books cannot be stripped. Each publisher has it’s own rules and guidelines about which books can be stripped. Continue reading

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Posted in Bookland EAN, Bookstore Sales, Returns, Strippable, Triangle S | Tagged , , , , | 1 Comment