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Category Archives: Bookstore Sales
Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Top Reasons Non-Fiction … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
The 10 Commandments To Becoming A Financially Successful Self-Publisher
Click here to download a free PDF of these commandments. Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create … Continue reading
Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonials
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To Buy Or Not To Buy: How A Book-Buyer Decides
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. The Book Buyer’s Decision Process Introduction As a self-publisher you must understand how a potential customer will determine if … Continue reading
Posted in Book Marketing, Bookstore Sales, Sales Cycle
Tagged Book Marketing, Book Sales, Sales Cycle, Self-Publishing
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Sell Sheet Terminology For New Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. And having a … Continue reading
The 10 Commandments To Becoming A Financially Successful Self-Publisher
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way … Continue reading
Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonial
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonials
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Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers
Strippable” simply means that a book’s cover can be torn off, or stripped off, by the book retailer or distributor, and sent back to the book publisher for a credit or refund. The book publisher tells the book retailers and distributors which books that it will allow to be stripped, and which books cannot be stripped. Each publisher has it’s own rules and guidelines about which books can be stripped. Continue reading
Posted in Bookland EAN, Bookstore Sales, Returns, Strippable, Triangle S
Tagged Bookland EAN, Bookstore Sales, Returns, Strippable, Triangle S
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