Category Archives: Benefits

5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a shortlist of my favorite … Continue reading

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Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Comments Off on Benefits Vs. Features: A Crucial Key to Selling More Books