Category Archives: Benefits

5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a short list of my … Continue reading

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Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs | Tagged , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment