Category Archives: Authorship

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Synopsis Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, … Continue reading

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Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

6 Simple Tips For Writing Non-Fiction In Plain English

Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or … Continue reading

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5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a shortlist of my favorite … Continue reading

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Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs | Tagged , , , , , , | Comments Off on 5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

The Importance of Sincerity When Writing Non-Fiction

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one of the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers … Continue reading

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Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Comments Off on The Importance of Sincerity When Writing Non-Fiction

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Comments Off on The Top Reasons Non-Fiction Books Do NOT Achieve Success

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

View the full post that goes with this infographic. How Do I Define Success? I believe that most of us that write and publish books are after two main things: 1. Some amount of financial return for the hard work … Continue reading

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Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good … Continue reading

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Differentiation And Positioning For Authors

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading

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11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Comments Off on 11 Free Testimonial Sources For Non-Fiction Authors

Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues

Synopsis The term “healthcare” will eventually become widely accepted as one word, not two, whether die-hard grammarians, linguists, and editors like it or not. Our language, and any discussions about health, will be greatly improved by ending this battle. The … Continue reading

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How A Book Foreword Can Help An Author’s Career

Synopsis How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword. What You Will Learn In This Post 1. You will learn how a … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Career, Foreword, Reputation, Strategy, Writing | Tagged , , , , , , , | Comments Off on How A Book Foreword Can Help An Author’s Career

3 Tips To Writing A Great Acknowledgements Page

Here is the title for the US and Canada: 3 Tips To Writing A Great Acknowledgments Page Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to … Continue reading

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