Your sell sheet is the equivalent of your book’s resume. And because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact.
Your sell sheet is the equivalent of your book’s resume. And because of this, it can become a very powerful and profitable marketing tool. The whole purpose behind creating a sell sheet is to tell the world about your book. In order to accomplish this, you must get your sell sheet into as many hands as possible.
The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact.
1. Media Kit
A media kit, often referred to as a press kit, is a set of promotional and marketing materials that’s distributed to the media to create awareness of your new book. A sell sheet is an integral part of this media kit. Each and every book that you publish needs to have its own media kit. This kit needs to be very well prepared and complete, and viewable as a pdf. You can also have one basic media kit for all of your books, with an individualized sell sheet for each book.
Also include a link to a pdf of the sell sheet for each book that you publish, directly on the webpage for each book. Doing this will allow everyone to be able to easily and quickly find it and view it.
3. Email Marketing
Email marketing is amazingly cheap, quick, and easy to implement. One of the best things about email is that it’s trackable. This data can be used to analyze open rates, clicked links, and conversion details. All of this data can help you fine-tune your email content and message.
Use email to stay in touch, and share your sell sheet with all of your leads, and your current customers. Email bookstore managers, library book-buyers, book reviewers, and print and online media about your new book.
4. Direct Mail Marketing
Direct mail will get your sell sheet directly into the hands of potential book buyers. The very buyers that might not have been able to find you or your book in today’s crowded book market in the first place. The sell sheet is also your chance to lead them to your website.
This is where you must provide more marketing material for your book, and also impress them with information about you. Non-chain bookstores and library mail addresses can easily be found online. And your own customer mail list can also provide a great source of names and addresses.
Whenever you present at a conference, or have a set-up at a trade-show, or teach a class, use the sell sheet as a hand-out. If you have an office that clients and prospects visit, leave the sell sheet at the receptionist’s desk where it can easily be seen by all visitors.
If you start out by utilizing these five basic ways to get your sell sheet into the “right hands”, you will quickly make a great impression and increase your chances of selling more books, and also bring in new clients. By “right hands” I mean the “appropriate audience” for your particular book.
These are the people who would benefit from the information that you are sharing in your book. The five ways, or places, or methods given above, are all easily within your grasp. If you create a very professional-looking sell sheet, and utilize all five ways together, you will have created a powerful, effective, and profitable marketing program for your book – and for your business.
Questions For Us To Think About And Discuss
1. Can you share with us how you are utilizing your book’s sell sheet?
2. Which of these five ways is working better for you? Or not working at all for you?
Let me know in the comments section below.
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