4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis
Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company is.

The Professor 1

What You Will Learn In This Post
1. You will learn the basic differences between “outbound” and “inbound” marketing.
2. You will learn four simple and effective ways to improve your outbound marketing efforts.
3. You will learn just how imperative it is for your success to keep updating and improving your outbound marketing efforts.

Introduction
Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company is.


FYI: Some Quick Definitions
Definition # 1. Outbound Marketing: Your marketing efforts that pushes, or helps, customers to find your company.
a. Examples: TV and radio ads, direct mail, product catalogs, and trade show displays.

On the other hand,
Definition # 2. Inbound Marketing: You create content that pulls, or attracts, or motivates, people to find your company. This is content that is of interest to the consumers. Content with information that consumers will find helpful to their own situation. This content is not about your company, but about the consumer’s needs.
a. Examples: article marketing, blogging, free videos, free webinars, and free ebooks.

Obviously, there’s a lot of overlapping between the two. And each type helps the other work better. But that was a very simple explanation of the differences.

Now, on to the simple low-cost ways to improve your outbound marketing efforts:

Linkedin - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Linkedin – 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Improvement #1. Keep Website Current
Your website is your most essential marketing tool. It’ll be working for you 24/7/365. It’s the first place that most people will go to learn more about you and your business. You must always make sure that it’s working at its peak performance. Every link must be active, and every picture and graphic must appear as it was meant to.

Make sure that every pdf is working properly, and that the links inside each pdf are also working. Make sure that all of your dates, statistics, and facts are current and accurate. Be certain that your pages are easy to navigate and find. All of these details are very easy to overlook or forget about. But first impressions are extremely important. So, make sure that every detail of your website always looks good and is working properly.

EzineArticles - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

EzineArticles – 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Improvement #2. Make An Emotional Connection
The most powerful and fundamental part of a successful marketing plan is one that can make an emotional connection with your prospects and your customers. Your company’s very survival and growth depends on it. The greater this connection, the greater your ability to beat out other companies for the hearts, minds, and dollars of the customers. Too few companies, small or large, bother to try to make an emotional connection with prospects and customers.

But by showing your customers how much you care about them, and proving to them that you really want to keep them as customers, you can build a base of loyal customers that will not be so quick to leave you for your competition. This could play an important role in your company’s survival during a slow economy, or when trying to beat out intense competition.

Business2Community - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Business2Community – 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Improvement #3. Build Your Lists
By lists I mean email list, direct mail list, and social-media list. Each can play an important role in your marketing plan. Some prospects and customers might prefer one format over the other. This will depend on your type of business, and what your customer demographics are. But whichever format your prospects and customers prefer, you need to constantly be building and updating these lists.

“Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence.” (CLICK to tweet this quote)

For example, your email list might be built up by offering a free pdf download. Your direct mail list might be built up by offering a free sample. Your social-media list might be built up on Facebook, Instagram, or YouTube. Although each list has its benefits, limits, and demographics, all can and should play an important role in your marketing plan.

Improvement #4. Shake It Up
Don’t be afraid to try something new or different. For example, if you’re always the one that is creating and designing your own marketing materials, don’t be afraid to let someone else in your company, or family, or someone from Fiverr, take a shot at designing new marketing materials.

You might be in a creative rut, or possibly too close to the subject matter, to create effective copy. Allowing someone with a fresh, or outsider, point of view might give your marketing materials a whole new life. Shaking it up might be the difference between your business thriving or dying.

Monster.com - 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Monster.com – 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Conclusion
These are some of the basic, but essential, marketing efforts that you should always be paying attention to and improving. You must never stop thinking about them, and working on them. Improvements to just one of these marketing endeavors can quickly improve your outbound marketing efforts. But if you want to look more professional, and have a more effective and powerful marketing plan, and make more money, improve them all.

Questions For Us To Think About And Discuss
1. Please share how you implemented some of these improvements?
2. Which improvement was the most beneficial to you?
Let me know in the comments section below.

This article is also posted on LinkedIn.com
This article is also posted on EzineArticles.com
This article is also posted on Business2Community.com
This article is also posted on Monster.com

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #smallbusiness #marketing

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About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz’s mission is to help others profit from their skills, knowledge, and experience - achieve success with writing and publishing non-fiction, and grow an audience of people who know, like, and trust them. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.
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