Endorsement Vs. Testimonial: A Guide For Self-Publishers

Synopsis
It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. Therefore, I have laid out some basic definitions of each to help give you a starting point before you begin writing and marketing your book.

Introduction
It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. And they will both play an essential role in a book’s overall marketing plan.

Together they give third-party validation to your book – which is the most powerful sales tool you can use. Without these, your book will struggle for sales. Therefore, I have laid out some basic definitions of each to help give you a starting point before you begin writing and marketing your book.

Lindedin - Endorsements Vs. Testimonials

Lindedin – Endorsements Vs. Testimonials

A. Endorsements
There is a fine distinction between endorsements and testimonials. Endorsements, for example, you might get a short endorsement from celebrities, industry insiders, industry gurus, and big-name authors. By providing an endorsement for your book, they are telling the public that they trust what you have to say.

They generally talk about the book alone, and not necessarily about you, the author. They also do not generally discuss how your book helped them with a problem or how it improved their life.

Example: “Author Joe is the foremost authority on his topic.” Dr. Johnny Bigshot, PhD, Dean of the School of Business, at Big Fancy University

“The greatest power of using endorsements and testimonials comes when you use them together.” (CLICK to tweet this quote)

B. Testimonials
Testimonials, on the other hand, generally come from your readers, clients, and ordinary citizens. At first glance, these might seem less desirable than a celebrity endorsement. But thinking this way would be a mistake, because they are still essential to your book’s overall marketing plan and success.

A great testimonial will give some in-depth information about how your book helped the reader improve their life in some dramatic way. The reader is “testifying” about how your book helped them solve their problem.

Example: “Author Joe’s book helped give my life a purposeful mission, and helped me fix my business, and make lots of money. His book gives lots of very detailed information that helped me discover my faults, and fix them over a six-month period.” John Smith, small-business owner

C. The Powerful Impact Of Teamwork
The greatest power of using endorsements and testimonials comes when you use them together. Every book buyer likes to see an endorsement from a big-name celebrity or industry guru. But every consumer knows that these “celebrities” have some personal interest in getting their own name in print.

This is why testimonials from regular people also carries weight with the book buyer. A testimonial will appear to be less biased, and therefore seem more honest. Therefore, the book buyer is looking at both endorsements and testimonials to give them an overall view of your book before they buy it.

Conclusion
Do not underestimate the power of endorsements and testimonials to help get your book noticed, purchased, and read. Getting many powerful endorsements and testimonials from a great variety of people will almost guarantee that your book will get purchased.

Always be looking to get more of both types – the more the better. Using these endorsements and testimonials in your book, on the book’s cover, website, blog, sell sheet, on Amazon, etc., will help keep your book selling for a long time.

Questions For Us To Think About And Discuss
1. Have you tried to get endorsements and testimonials to use in your book? Why, or why not?
2. In what other ways are you utilizing endorsements and testimonials in your marketing materials?
Let me know in the comments section below.

Editors Note: This post was originally published in October 2011 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

This article is also posted on LinkedIn.com
This article is also posted on EzineArticles.com

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

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About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz’s mission is to help others profit from their skills, knowledge, and experience - achieve success with writing and publishing non-fiction, and grow an audience of people who know, like, and trust them. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.
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