Do the best book ideas originate in the marketplace OR in the heart of the author? This is the first big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many might believe. The best book ideas can be developed by looking at what is currently selling well on Amazon, AND matching that with what your heart desires too write about. Choosing your book idea based completely on one way or the other is certain to make your book a failure. But choosing your book’s subject matter based on a combination of both (marketplace needs and your heart’s needs) is certain to make your book a financial and critical success.
Marketplace Or Heart?
When it comes to picking an idea for a new book, some authors will base their entire decision on what they think will be popular in the market place. Maybe they believe that this will be the easiest way to make a quick buck. But if their choice of topics is based solely on what other people are buying on Amazon, then there won’t be enough personal conviction and authority behind the book – and they will lose credibility with readers. This will almost certainly guarantee that the book will be a dud.
Alternatively, some will completely ignore what books the marketplace is buying, and solely base their decision to write their book about a topic of interest to themselves only. This is unfortunate, because they will miss out on the most rewarding part about authoring a book, which is the sharing of information with readers that might benefit from your experiences. But this will also guarantee that the book will be a financial loser, and read by almost no one.
What Is The Answer?
As you might have already surmised, the answer is somewhere in the middle. This intersection, somewhere in the middle, is the place where the readers’ needs and what your heart’s desires meet. This is an important spot because this is where financially successful books are made – where your expertise, and the need in the marketplace, meet each other. So, if you are really passionate about an idea, but no one else cares about it, then your book will not be a financial success. To become a financial success, AND to make sure that as many people as possible read your book, your idea (subject matter) for your book must line up with what the readers need to solve their problems. Up until this point, it is all hoping and guessing, and a lot of wasted conviction on your part.
Where To Start?
Your blog is the first place to start. This is where you have been writing about your subject. This is also where you have been developing your writing voice, and showing your audience that you have a passion for your subject matter. As the writer of your blog, you will know which blog posts resonate with your readers. These are clues as to what will sell. This is a very big reason to blog. Because blogging is like a giant research project that gets feedback from the market – also known as your audience. With your blog you are not only building a platform, but also doing market research for the kind of content that is going to resonate with your audience.
Once you understand that a book’s success (financial, personal, creative) lies somewhere between what the marketplace is willing to pay for, and what you desire to write about, you will be able to quickly whittle down your idea for a book into something great.
• This article is also featured in Joel Friedlander’s online publication The Carnival of the Indies – Issue #59
• This article is also posted on LinkedIn.com
• This article is also posted on EzineArticles.com
— Shelley Sturgeon (@ShelleySturgeon) September 2, 2015