There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts fall into one of these two categories. Passive marketing generally includes all the seemingly small, static, subtle ways that we attract readers. This involves marketing efforts that reach people whether they know it or not. Active marketing generally includes all the larger, splashier, and more expensive ways that we attract readers. This involves marketing efforts that are much more obvious, and people know right away that they are being marketed to.
Here is a quick discussion of some very powerful no-cost passive marketing ideas that will help you prolong your books sales:
1. Updating Your Online Content
Any online documents that you sell or offer for free, must be kept up-to-date and free of errors. Also make sure that your bio information and book information inside these documents is kept up to date.
2. Updating/Adding To Your Blog
You can never stop adding relevant content to your blog. Keeping your blog updated with new information will help your blog move up in the search engine rankings. Also make sure that you keep re-reading your older blog content, always looking to improve or fix them.
3. Email Signature
An email signature should be inserted at the end of every email that you send out. In it you can include a short bio about yourself. You can also include links to your blog, your book’s website, your LinkedIn profile, and your Amazon profile, etc. You can also include your photo, and a picture of your books, etc.
4. Account/Profile Settings
At any website that lets you include a personal profile, make sure that you mention your blog and your book. Offer a free download or sample chapter as an inducement to get the reader to check-out your blog and book.
5. Update/Improve/Change Book Cover
A new and updated cover can very quickly give your book a new life. If you are creative, and have a good eye, you can do this by yourself for free. But if you have a few hundred bucks, you should hire someone to do it for you.
6. Re-Edit Book Content
You must never stop improving the content of your book. Keep searching for grammar mistakes, spelling mistakes, and factual mistakes. Mistakes of any kind can hurt your reputation, your brand, and your credibility, in the eyes of your readers.
7. Get More/Better Book Blurbs And Quotes
Get as many blurbs and quotes that you can get. Never stop asking for them from your readers and other industry insiders. Make sure that you display the best ones on your blog and inside your book.
8. Get More Book Reviews
Generally, you should not pay for book reviews. But, with some effort, you should be able to get your readers, and industry insiders, to review your book.
9. Add An Advertisement For Your Other Publications
This simply means that you should mention your blogs and publications inside everything that you publish. If you give away, or sell, individual short stories, make sure that you mention your other short stories, or your book of short stories, or novel, at the end of each and every individual short story that you sell.
Although all of these tips are simple and no-cost, they are highly effective. This is because they can be seen over and over again all over the internet. Repetition is the key here. Every time someone sees your name on the internet, along with your blog’s name, and your book’s title, your brand builds a little bit more momentum and credibility. This will certainly keep your book sales moving, even in times when your active marketing efforts slow down.
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• This article is also featured in Joel Friedlander’s online publication The Carnival of the Indies – Issue #35
• This article is also featured at Lynnette Phillips’ Book World Marketing
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• This article is also published in Book World Dealer, the publication of NABE-National Assoc. of Book Entrepreneurs
• This article is also posted on Business2Community.com