About

Information about Me and My Website


American Inspirations: Medical Educators With Heart (and business brains)

American Inspirations: Medical Educators With Heart (and business brains)


Here is my website boiled down to three simple statements:

1. My Mission Statement

I am dedicated to mastering and sharing the multifaceted world of self-publishing, blending its art, craft, science, and business principles to empower aspiring authors and entrepreneurs.

2. Why I Created This Website

This website was born from a desire to document and share the journey and wisdom gained from my self-publishing and entrepreneurial endeavors, serving as a beacon for those navigating similar paths.

3. About Me

At heart, I’m a storyteller and resilient small business owner, weaving through the vibrant challenges near New York City. As a devoted husband and father of twins, with the joy of being a grandfather, I balance the art of storytelling with the tapestry of life. This digital canvas is where I unfold the narratives of self-publishing and entrepreneurship—sharing the peaks and valleys, the nuts and bolts, to inspire those embarking on similar ventures. Join me, whether you’re a kindred writer, an emerging entrepreneur, or here for the shared journey. Together, let’s navigate the endless possibilities.


The Professor with a clipboard

Dive into the multifaceted world of self-publishing non-fiction, where I share insights covering every angle—from mastering the craft of writing to navigating the complexities of the market.

Here’s what you can expect:
• Offering practical and actionable advice on mastering the craft of writing non-fiction.
• Providing expert how-to guides on writing, selling, marketing, and beyond.
• Sharing proven publishing strategies and design tips to enhance your book’s marketability.
• Delivering inspirational and motivational content for writers from all walks of life.
• Emphasizing the importance of treating your writing as a business without sacrificing the passion for your craft.
• Guiding you in producing high-quality work that earns both your pride and profits.

Glean insights from someone who’s lived the self-publishing journey—every day, I put into practice what I preach, learning from every challenge and success. My mission is to fast-track your journey to self-publishing success, helping you navigate past pitfalls with ease and achieve your goals with far less frustration than I encountered.


Unlock the Power of Self-Publishing: A Roadmap for Success
Have you ever dreamt of seeing your name on the cover of a book? Or do you seek to elevate your business and establish yourself as an authority in your field? If so, you’re in the right place.

As an experienced author, business owner, and book marketing specialist, I’ve dedicated this website to guiding aspiring authors and entrepreneurs through the maze of self-publishing. Here, you’ll find everything you need to transform your ideas into published works that captivate and sell.

Photo Gallery (Click on the image to see more)

BookExpo 2017 at The Javits Center in NYC (Click on the image to see more)

Why Self-Publishing? Beyond the Dream of Riches
While it’s true that self-publishing offers a direct path to print, not everyone’s journey ends in wealth. The market is crowded, but that doesn’t mean your voice can’t be heard. Whether you aim to boost your business, carve out a niche, or simply share your story, the potential rewards extend well beyond financial gain.

Thank you very much to Djamal and Yazid for using my quote about the true definition of success.

Thank you very much to Djamal and Yazid for using my quote about the true definition of success.

Navigating the Journey with Expertise
From crafting a compelling cover to mastering the intricacies of marketing on Amazon and beyond, I cover the essential steps to not just publish but to succeed. Through clear, practical advice, you’ll learn how to:
• Avoid common pitfalls and start on solid ground.
• Design and produce a book that stands out.
• Price and market your book effectively to reach your target audience.

Setting Realistic Expectations
It’s crucial to understand that most self-publishers face challenges in turning a profit. Yet, with dedication and the right strategy, achieving a sustainable income is within reach. More importantly, self-publishing can fulfill a variety of personal and professional goals, from gaining credibility in your field to securing a fulfilling side hustle.

Zombie Notes Study Charts

Your Path to Success
This website isn’t just about navigating the world of self-publishing; it’s about thriving within it. Whether your goal is to promote your business, share valuable knowledge, or fulfill a lifelong dream of becoming an author, I’m here to help you make that a reality.

Dive into our resources, learn from the successes of those who walked this path before, and let’s embark on this journey together. Your story deserves to be told – let’s ensure it’s heard.


About Kunz
From managing household budgets and business operations as a teenager to pioneering a medical training company and a publishing startup, my journey has been anything but conventional. Each step, from the trenches of management to the challenges of entrepreneurship, has been guided by a singular passion: to blend business acumen with personal fulfillment and share this blend with others.

21st Century Modern Family: Entrepreneurs that gracefully merge marriage, family, and business

21st Century Modern Family: Entrepreneurs that gracefully merge marriage, family, and business

My wife, Michele, and I faced our biggest challenge when we decided to transform our medical training materials into resources that would benefit students nationwide. This leap into publishing not only revolutionized our business but also set us on a path to founding a company that’s now a cornerstone in educational resources.

Picking pumpkins and gourds on the east end of Long Island, NY

Picking pumpkins and gourds on the east end of Long Island, NY

What truly drives me, however, is the opportunity to share my experiences with aspiring authors and entrepreneurs. Whether through the practical advice born of years in the trenches or the insights gained from balancing family life with business demands, my aim is to empower others to achieve their dreams without sacrificing what’s most important.

Michele and Joe have appeared as guests on WABC-TV news

Michele and Joe have appeared as guests on WABC-TV news

Join me on this website as I share the principles that have not only helped me build successful businesses but have also enriched my life beyond measure. Let’s explore together how you can apply these lessons to create a thriving, fulfilling venture of your own.

Old Westbury Gardens - John Phipps Estate, Long Island, NY, AACA Meet, 1957 Oldsmobile Super 88

Old Westbury Gardens – John Phipps Estate, Long Island, NY, AACA Meet, 1957 Oldsmobile Super 88


Here is a categorized list of the most relevant topics:

Self-Publishing and Book Production:
• Insights into self-publishing processes.
• Tips for creating and formatting ebooks.
• Strategies for effective book design.

Marketing and Promotion:
• Techniques for book marketing and promotion.
• Strategies for author branding and networking.
• Utilizing social media and digital platforms for book publicity.

Writing and Author Development:
• Advice on writing non-fiction.
• Guidance on developing writing skills.
• Tips for building and maintaining a successful author’s life.

Business and Entrepreneurship in Publishing:
• Understanding the business aspects of self-publishing.
• Exploring the entrepreneurial side of authorship.
• Financial insights related to publishing and book sales.

Industry Insights and Trends:
• Keeping abreast of current and future trends in the publishing industry.
• Understanding the impact of technology on self-publishing.

Editorial and Content Development:
• Best practices in editing and proofreading for self-published works.
• Strategies for content development and structuring non-fiction works.

Reader Engagement and Community Building:
• Techniques for engaging with readers and building a reader community.
• Leveraging book clubs and reader forums for promotion and feedback.

Legal and Ethical Considerations:
• Navigating copyright laws and intellectual property rights in self-publishing.
• Understanding ethical considerations in writing and publishing.


Book World America: Self-Publishing Superstars, BookExpo/BookCon 2017

Joel Friedlanders Carnival of the Indies Featured Blogger

BookWorks Featured Author Joseph C. Kunz, Jr.

Independent Book Publishers Association